How many gadget revolutions can you name? Radio. Television. The personal computer. VCRs. CDs and DVDs. Mobile phones. Through the years, from Mac to iPod to iPhone to iPad, Apple, Inc. has helped to revolutionize the electronic gadget industry.
Today, Apple introduced the the iPhone 4S, a mere evolution at the end of the line of Apple’s revolutionary products. To be fair, Apple’s newest gadgets are a wonderful blend of state of the art hardware with innovative software.
What’s New? The Inside Revolution
Customers will love higher quality photos, better sound, improved graphics, greater connectivity, faster downloads, more action packed games, more apps. But Apple did not introduce the widely expected iPhone 5. The iPhone 4S is the latest and greatest. That’s it.
Disappointed? No more one more thing? If you were expecting another revolutionary device from Apple, it’s there. This time we had to look closer; inside.
Inside the iPhone 4S lives Siri, the first of the future’s personal assistants.
Remember, Apple’s success derives from blending hardware and software into a device that’s more likable and usable and useful than competing hardware with software slapped on like an after thought.
Siri is the personal assistant that will make the iPhone 4S more personal than any previous mobile device.
Siri listens to you. Siri understands what you say and responds appropriately. Siri searches the web for information (take that, Google). Siri makes appointments, spits out stock quotes, checks on the weather, sets reminders, sets timers, spells a word for you, gets directions and brings you Google Maps to specific destinations, sends email messages, and even takes dictation.
The Evolution Is The Revolution
The revolution in the iPhone 4S is not so much hardware, or even software, as it is a blend of all the pieces– Apple’s methodology– into something you want, need, and will love.
Sure, Apple has new iPods. Macs are selling at record levels. The iPad defines the tablet space. The iPhone 4 is the best selling smart phone ever. But it’s the iPhone 4S (sorry, no 5 for you!) that sparks this new revolution.
No iPhone 5? Who cares? We’ll forget about it in a few days, and save that event for next year. For now, this year is Siri, the iPhone’s personal assistant. Apple remains competitive in the smart phone space. Last year’s iPhone 4 becomes an entry-level device. The older iPhone 3GS becomes a free phone (with contracts). It’s the iPhone 4S with a walking, talking, smart personal assistant that will take center stage and bear the revolution flag.
Siri is beta. Siri is English, French, and German (to start). Siri learns your voice, responds to your directions and queries, and gives your iPhone a personality. A useful persona.
How long before Siri shows up on our Macs? After all, Launchpad on Mac OS X Lion, and gestures on the Magic Mouse and Magic Trackpad all came from iOS and iPhone. A Siri-inspired personal digital assistant that works seamlessly between devices is no longer far fetched.
Sometimes a quiet evolution becomes the revolution.
For those disappointed that Apple didn’t introduce iPhone 5, they did. It’s named iPhone 4S. In 2007 the iPhone debuted. In 2008, it was the iPhone 3G. In 2009, the iPhone 3GS. Last year, the iPhone 4. It seems logical that Apple would make this year’s model the iPhone 4S. iPhone 5? Wait until next year.