Isn’t it obvious that Apple cannot keep up with the onslaught of new products from Samsung and Hewlett-Packard (just to name a few). I’m a long time MacBook user. I love the portability, durability, and long battery life. But, I gotta tell you, some of those new Intel-based Ultrabooks are looking pretty good these days.
Add These, Or I Switch!
The way I look at it, Apple is just thin on engineering talent. Hey, the company is trying to compete on so many different fronts that the strain of diminished resources is starting to show.
Just look at the new MacBook Air line from Apple. The best the company can do is 512GB of flash storage. How anemic is that?
Even worse, the built-in FaceTime HD Camera is only 720p. Everyone knows you need at least 1080p to compete these days. 720p is just passé.
Good old Apple. Always a generation behind. Yes, you can put 8GB of RAM in the new MacBook Air models, but why doesn’t Apple do it? And they’re still using those anemic Intel graphics processors.
And battery life. You call that life? The best the small MacBook Air can do is five hours of Wi-Fi web surfing. Hello? Apple, maybe you don’t have the same working conditions in Cupertino, but I work eight hours a day. Not five.
The new MacBook Air line comes with Thunderbolt connector and USB 3. Big whoop. It also comes with a teeny tiny MagSafe 2 power port. If you breath heavy on it, or, simply type the words Made in China on the keyboard, it falls off. Gimme one that works, Apple.
And what’s with the price tag? Intel Ultrabooks start at a measly $699. Does Apple compete? No. Not at a starting price of $999 for the most anemic MacBook Air model.
My little rant today was completely, 100-percent inspired by Kevin Smith in Business Insider (my tech and business Bible) who wrote 6 Things The iPhone 5 Must Have Or I’m Switching To Android.
Like my made up list (I really had to stretch, but I don’t have an interest in buying a Windows Ultrabook), Smith’s list is mostly full of baloney. Mostly.
- Show me exactly how much data I am using without having to download an app
- Make it easier for me to type
- Give me some of Siri’s features offline
- Make notifications better
- Make Maps available offline
- Let me unzip files directly on my device (at least allow it from emails and trusted sources)
This is just another example of lame analysis in today’s so-called tech and business media. Smith’s list is not designed to be thoughtful or insightful. It’s designed to get you to click on the headline.
While each item on the list could be worthy for many users, some are completely useless to the masses (unzip files on an iPhone? Why?). Easier to type? Take lessons, Kevin.
I would like to have Apple’s Map data available offline but that may mean we’d have to upgrade to the 256GB iPhone 5.
Make notifications better? We have too many notifications already. But, let’s be fair to Kevin. He didn’t give details. It’s just a list. A lame list. Just like my lame list about switching to an Intel Ultrabook. Who would do that?
When we buy an Apple product, we’re also getting OS X, and buying into an ecosystem where all the parts work well together. Installing apps is easy and safe. Upgrades are painless (take that, Android). And our iPhones and Macs are actually worth something to someone else when we’re ready for the new models.
Sorry. You know all this already because you’re a Mac user, right? End of rant.