Why Apple Needs To Buy This App And Integrate It Into Apple Maps For iPhone

Are you a Wazer? You might be soon if Apple does the right thing as it tries to improve Apple Maps for iPhone and iPad.

For all the ease-of-use and turn-by-turn directions we love in Apple Maps, there’s a stain that won’t easily go away. Worse, Google’s Maps app for iOS has become very popular. What can Apple do to remove the stain on Maps and turn the iPhone into every user’s dream device? Buy this app.

Why Be A Wazer?

After Apple launched iOS 6 and their own home grown (mostly; the data doesn’t belong to Apple) Maps app, the stuff hit the fan in a most public and embarrassingly way.

What happened? Apple Maps contained errors. It was easier to use than the old Maps app which relied on Google data.

And it was faster, featured turn-by-turn directions, and was easier to navigate. The only problem was you couldn’t be sure where you were navigating.

Tech and entertainment media crucified Apple for the Maps app fiasco, and many of us were sent scrambling for substitutes. I live in New York so transit information is very useful.

Along the way I found Waze, a free app which is community-based and displays real-time traffic as you navigate. I’m a Wazer now and this is one of my favorite apps. Apple should buy this.

If you think traffic conditions in Apple Maps or Google Maps is useful, wait until you see Waze in action.

It displays real time traffic and road conditions from the Waze community. It has built-in voice guided navigation and options to re-route as road conditions change.

Members that use Waze are called Wazers and the map displays the location and status of nearby Wazers.

The screen makes it easy to report accidents, police, road hazards, conditions and anything else along the route, including community-shared gasoline prices.

It’s a hands free and voice operated app which is more Apple-like than Google Maps. Why should Apple buy Waze and integrate into iOS 7?

Because it works and works well. Real-time traffic information is a godsend, and knowing that Wazers are nearby can be a big help (community camaraderie). Waze claims to have 30-million users, but Apple has a few hundred million iPhone customers, so more users means more accurate data, and a product that is better than anything Google has on Android devices.

The only real negative is that all that real-time GPS location data can drain an iPhone battery rather quickly. Most of the time it’ll be plugged into the car’s power system so I consider that to be a minor issue.

And, Waze is very popular outside of the United States, so Apple gets a worldwide traffic data machine. Apple needs to buy Waze now.

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