With Christmas not that far away, it is time that Apple released a few ‘toys’, fun stuff that will appeal to the Christmas market.
I must question the desire among the marketplace to watch movies on a 3” or 4” screen. I watch kids out and about, and mostly its their cell phones and Nintendo DS’s. (I see few of the Sony PSP; I wonder how sucessful that is.) Mostly, at that small screen size, it’s all about interactive entertainment, not passive entertainment. It’s about short burst of activity, because they’re on the move.
I agree that the bandwidth isn’t there for downloading. However, I also read something, not long ago, about Apple looking at a subscription model for the movies (of a sort), that none of the studios wanted to sell movies outright on iTunes. You get so many viewings--2 or 3--and that’s it, expiration.
All in all, I suspect that there’s little to profit from a Movie store, not for Apple or anyone. How many times will you listen to a piece of music before you tire of it? How many times will you watch a movie? What is better value, that 99 cent song, or that $5 movie?
Remember, a lot of people buy DVDs not because they watch them endlessly, but because they’re building a library, and it says something about them, which movies sit on the shelf. (Same as books.) If a product is too virtual, it is invisible.