This advertising campaign by Apple is one of the best ever, and from what I can tell, it’s also running longer than any ad campaign I can remember about Macs. Much longer and more often than the Switch ads from a few years ago.
That’s probably a good sign that Apple is seeing some excellent results.
Regarding the “next great thing” I’m convinced we’re open for a big surprise between now and Macworld 2007 in January. It’s a no brainer that Leopard will get previewed in August and launched in early 2007, probably a showcase at Macworld, then a launch when it’s nearly ready.
It’s also no surprise that we’ll probably see the first of the Intel version of PowerMacs in August, probably using both new Intel desktop chips and server chips. The quad core chips may not appear in the “Mac Pro” line until early 2007 but that smacks of screaming-meanie 64-bit Mac Goodness.
What else?
Personally, I’d like to see the following:
1 - wider screen video iPod
2 - MacBook mini - an ultra lite version
3 - iPhone - I don’t think it’ll be called “iPhone”; probably “MacPhone” or “PhonePod” or something else
#4 - Movies on iTunes Music Store - I expect a revamped iTMS which splits music from video
#1 won’t be a surprise this year. #3 is expected but not known when. Most big PC makers have a #2 but it’s truly a limited market
The problem with my list is that it’s somewhat expected, only the timing is the issue. So, where’s the surprise? What little bombshell can Apple drop that makes headlines?