Andrew Purvis - 16 March 2007 09:37 PM
Sorry, Danny Boy, but I am. Michael Dell is many things, often things associated with evil, rudeness, and similar traits. However, he does know how to do the one thing Apple never has done well: Customize. Yes, I can go to store.apple.com and pick and choose this, that, or the other alteration to any base model, but I think Michael Dell has ideas Apple could use (probably in a heavily modified form) to improve its sales channel.
Note that I am only saying “if” in my comments, and this was in response to a question regarding which CEO was next on the chopping block. The company may well survive, though its fundamentals are foundering. Michael Dell, I maintain, will not be so lucky in his tenure there.
Dell’s customization was simply a result of his laziness to figure out what the customer wants. The fact of the matter is that you don’t need endless variations of a computer. Most needs can be met with a few options. Since Dell wasn’t even going to bother to build it till you ordered it, he could just wait and make you make all the choices. I would just as soon let the engineers make those tough choices, not me.
Dell’s main ability was to cut costs, cut costs, and cut costs. If it was up to Dell, the computer you would buy today would look exactly like the computer could have bought 5 years ago. Sure the guts would have changed (processors, RAM, drives, etc) but there would have been no design innovations. This lack of innovations is what has hurt Dell (IMHO). Their products are just boring and bland. They’re the FORD Fairmont of computers - only the government and corporations buys them because they’re a little bit cheaper. Its my contention that Macs get used because they work and they make a statement about the user. What statement does a Windows PC make about its user? “I’m a sheeple and I wanted the absolute cheapest computer I could get and was taken in by the $299 computer lie”.
Dell working at Apple would be a disaster. Apple would be better off with Bill Gates than Dell…