An Open Apology To Apple’s CEO, Steve Jobs.

“Steve,

I read everything I could about Apple’s new products and compared what you delivered with what I wanted.

My disappointment was such that I shared biting commentary with a few thousand Mac readers just hours later.

After reviewing your presentation on the QuickTime download, I have to apologize. I made a mistake, and I want to correct it now.

Viewing the product presentation, listening to the details and explanations, made the whole picture come into clear focus.

Don’t misunderstand. Like many experienced Mac users and Apple watchers, I want Apple products. Now.

I want iTV now. I want an iPod cell phone now. I want a larger screen on my iPod, faster CPU’s in my Macs, lower prices, and end to world hunger, and terrorism.

Apple isn’t responsible for ending the world’s difficulties, but the company is responsible for making the world a better place for computer users, music lovers, and techno gadget collectors.

While I can’t control Apple’s products, launch dates, and the market place in general, I can control what I buy, and I buy plenty of Apple products.

Why? Because they’re good. Very good. Mac users have known that for a long time.

Apple pays attention to what’s important and that came through loud and clear during your presentation (I watched the whole show in QuickTime).

I have my list of wants, and now a list of disappointments. Apple is to blame for the former, not the latter.

Please accept my apology for raking you and Apple across the digital coals of my mighty pen (I‘m playing loose with metaphors today).

The new product presentation showed just how far ahead of the pack of so-so competitors Apple has moved.

The entire line of Apple products has changed since January of this year. The new iPods, while not revolutionary, raise the bar yet again. No one is close to touching the ecosystem Apple created with iTunes, iPod, iTunes Store.

Intel Macs? They’re solid screamers and priced, well, better, considering what you get.

Movies? I remember January when there were five TV shows. What a laugher. Movies will get better and I’ll buy my share.

Wireless streaming to my TV set? We’ve been screaming for that for two years because no one does it. Now it’ll be done right. My confidence level is high.

The new version of iTunes represents the quality of touches that Apple puts into products? As I looked at your walkthrough, and rummaged through iTunes 7 on my own, I became convinced that I was too harsh, undeservedly so.

Please accept my apology.

As the IBM TV commercial implies, a good business is looking for the next great thing since “sliced bread.” So it is with Apple.

Apple didn’t invent bread. It didn’t invent slicing. But Apple put the two together to create a better product– iTunes, iPod, iTunes Store.

Apple does it with Macs, with OS X, with many Mac applications; pulling those details together in ways that are just, well, they’re just better.

Thank you. Thank you, and the staff at Apple for a better than job well done. Thank you for being Apple and doing your best to create great products for hungry customers who push the limits, and want the best.

Apple delivers.

Regards,

Kate MacKenzie