Apple’s “One More Thing…” Event Rocks. Small Rocks.

In case you missed it, Apple’s long announced, highly anticipated “One More Thing…” media event was held yesterday.

While not an event for the ages, it was an event to remember, as much for the “baby steps” forward; the apparent kiss-kiss with a new Disney head, and video.

Video is the key to the future. No one has mastered it. Yet. Microsoft’s trying. Others, too. But nobody is there yet. Apple just joined the party.

I didn’t get what I wanted in the list of goodies, but following a night of reflection, I’m confident we’re getting there. Apple is in the midst of an ‘evolution in the valley.’ No more revolution this time.

In some ways, all these goodies are nothing more than baby steps forward. In other ways, they set the stage for Apple to continue running toward the future much faster than anyone else.

At worst, Apple is now right in the middle of the “video” age of the Media Center that Microsoft has pushed for a couple of years.

First, let me give you a fast reader, next day summary of the ‘One More Thing…’ announcements. Then, I’ll give you all the reasons why it’s an ‘evolution’ not a revolution, but why that’s OK anyway.

Apple announced and is now selling new iMacs with a built-in iSight camera, a remote control, a new photo application called PhotoBooth, a new ‘media center’ application called Front Row which works with the remote.

Front Row lets a user control music, video, photos, movies (DVDs) via a wireless remote control that has only six buttons.

That contrasts sharply with the 40 plus buttons used on the Microsoft Media Center PCs.

There’s also a handful of new iPods. Color screen iPods with a 320x240 high res screen, in 30gig and 60gig versions. They’re smaller, thinner, with a bigger screen, come in black and white, and—get this—the iPods play movies.

Remember “320x240” because it will come back to haunt us later.

There’s also a new version of iTunes; version 6, which comes only a month after version 5. That’s good, because music videos and TV programs are now available for download from the iTunes Music Store at $1.99 each.

That’s all good news, right? What’s not to like? Plenty. On Page 2…

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