Bozo The Clown Says Apple Only Makes Toys.

Sometimes, it’s just too easy. Tech writer Paul Rubens, writing a tech article as Bozo the Clown, says Apple can’t walk and chew gum at the same time.

Is Rubens just another tech writer internet hit whore, clown posing as tech journalist, or purveyor of insightful technical analysis. You decide.

Writing in InternetNews, Rubens compares Apple’s technical efforts, Mac, OS X, iPhone, whatever, to that of Mattel getting into the operating system business.

He says having Mattel put together an enterprise OS is ridiculous. Using Mac OS X Server or Macs in the enterprise, according to the Paul Rubens not posing as a Pee Wee, is also ridiculous.

Somehow, in an age when relative comparisons are as easy as using Google, Rubens negatively compares Apple’s OS X and iPhone to Microsoft’s efforts with Windows Vista, Windows Server 2008, the Hyper-V virtualization system, and, of course, the Zune.

The problem with such comparisons has to do with credibility. Bozo the Clown has more tech street cred than the aforementioned Paul Rubens. Uh, Paul, Vista was years later. Nobody knows what Hyper-V does, and, well, the Zune’s success is self explanatory.

Obviously, Microsoft cannot walk and chew gum at the same time, either.

So, let’s focus on your argument about servers, sans the silly, 4th grader, childish, neophyte insults.

You see, Microsoft doesn’t sell servers. It sells server software. Apple sells both servers and server software. That makes a true comparison somewhat problematic.

Microsoft’s inroads into businesses and the so-called hallowed ground of the enterprise came about because of illegal activities, not because the products are just oh so deliciously good for customers.

By the way, you failed to mention that Microsoft’s server market share continues to decrease, while Apple’s continues to increase? Why is that, Paul?

The thing to understand here, dear old Pee Wee, is that Apple does what it needs to do, legally, to grow business and remain successful. If that means making 150-million iPods or selling 4-billion songs, or launching a game-changing cell phone platform, so be it. Obviously, it’s working quite well.

Apple’s server business may not be as robust as Microsoft’s ill-gotten software businesses, but it is a highly lucrative business that is growing steadily; OS X Server is highly recommended by many in the IT business these days for performance, ease-of-use, stability, security, and value.

Instead of engaging in hit whore insults, why not put some of year nearly 30 years of computing experience, dating back to the DEC PDP-11 in the last century, into a cogent argument, point-by-point, why OS X Server doesn’t cut it in the enterprise.

Hurry. Because OS X Server and Apple Xserves are already in the enterprise and growing in number and use. Guess what, Paul. Macs are in use in business, too. Why? Try to figure it out and stop clowning around.

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