Mac360 Sponsorships, Advertising, and Statistics

Advertisers want a target customer who is affluent, well educated, with considerable disposable income, and who buys online. Mac360 has affordable sponsorship and advertising options to reach those targets.

Mac360’s readers are dedicated, loyal, knowledgeable, college educated, and with higher than average household income. Mac users are passionate about their digital lifestyle, and the Mac is the center of their online world.

Articles, features, and commentary on Mac360 attract readers who want to learn more about the digital life, how best to apply new technologies to their lives. Advertisers may reach Mac360’s premium readers in three basic advertising packages—RSS Sponsorship, Site Sponsorship, and Run of Site (ROS).

Weekly RSS Sponsorship Package

Mac360 provides an exclusive week long sponsorship of our popular syndicated RSS feed. Promote your product or service to Mac360’s growing reader base using our syndicated feed.

RSS Sponsorship Schedule

• March 8 - 14: Available
• March 15 - 21: Available
• March 22 - 28: Available
• March 29 - April 4: Available
• April 5 - 11: Available

Price: $350 (per week)

• Estimated monthly Mac360 RSS/Atom feed subscribers: 30,000.
• Estimated monthly web page views: 400,000.
• Estimated monthly visitors to Mac360: 200,000.
• RSS Sponsorship is exclusive (one per week).
• Promotional copy from the sponsor will appear in the feed at the beginning and during the week.
• A link to the sponsor’s web site will appear in the feed during the week.

Additionally, the RSS sponsor will receive an ROS display advertisement, a choice of Leaderboard, Rectangle, Skyscraper, or Banner, to rotate throughout the site during the week of sponsorship. To schedule a sponsorship, or to obtain additional advertising information, Click Here to contact Mac360.

Weekly Sponsorship Packages

Mac360 provides weekly rotating sponsorships of select advertising inventory in choice page locations and in a variety of ad sizes. Sponsorship advertising rotates with other advertisers, one out of every four ad impressions delivered.

Ad sizes, placement locations, and rates for all Weekly Sponsorship Packages are listed below:

720x90 Leaderboard - $90
This standard size runs on both the home page, article pages, as well as utility pages. The monthly sponsorship rate is $90 (ads rotate through the inventory on all pages).

336x280 Content Rectangle - $110
Advertising embedded within articles is considered a premium advertising location and usually delivers the highest click through rates. The monthly sponsorship rate for Content Rectangle placement is $110 (ads rotate through the inventory on all article pages).

120x600 Skyscraper - $90
Standard skyscraper ads provide optimal message real estate for both image advertising and click through. The monthly sponsorship rate for Skyscraper placement is $90 (ads rotate through the inventory on all pages).

125x125 Box - $75
The standard box ad, in either 125x125 or 120x240 size, resides in the valuable and exclusive upper right column. The monthly sponsorship rate for Box placement is $75 (ads rotate through the inventory on all pages).

Multisize Rectangle - $75
This special advertising component is placed at the bottom of all pages on the site (excluding Forums). The large size—468x180, or 468x300, or 468x500—is especially attractive to image advertisers, yet because Mac360 has many readers who read the complete article and post comments, click throughs are above average. The monthly sponsorship rate for the Multisize Rectangle placement is $75 (ads rotate through the inventory on all pages).

Discounts
A 20% discount may be applied to the purchase of two or more locations or rotations (up to a maximum of four) per week. To schedule a sponsorship, or to obtain additional advertising information, Click Here to contact Mac360.

Monthly Sponsorship Packages

Mac360 provides monthly rotating sponsorships of select advertising inventory in choice page locations and in a variety of ad sizes. Sponsorship advertising rotates with other advertisers, one out of every four ad impressions delivered.

Ad sizes, placement locations, and rates for all Monthly Sponsorship Packages are listed below:

720x90 Leaderboard - $300
This standard size runs on both the home page, article pages, as well as utility pages. The monthly sponsorship rate is $300 (ads rotate through the inventory on all pages).

336x280 Content Rectangle - $400
Advertising embedded within articles is considered a premium advertising location and usually delivers the highest click through rates. The monthly sponsorship rate for Content Rectangle placement is $400 (ads rotate through the inventory on all article pages).

120x600 Skyscraper - $300
Standard skyscraper ads provide optimal message real estate for both image advertising and click through. The monthly sponsorship rate for Skyscraper placement is $300 (ads rotate through the inventory on all pages).

125x125 Box - $250
The standard box ad, in either 125x125 or 120x240 size, resides in the valuable and exclusive upper right column. The monthly sponsorship rate for Box placement is $250 (ads rotate through the inventory on all pages).

Multisize Rectangle - $250
This special advertising component is placed at the bottom of all pages on the site (excluding Forums). The large size—468x180, or 468x300, or 468x500—is especially attractive to image advertisers, yet because Mac360 has many readers who read the complete article and post comments, click throughs are above average. The monthly sponsorship rate for the Multisize Rectangle placement is $250 (ads rotate through the inventory on all pages).

Discounts
A 25% discount may be applied to the purchase of two or more locations or rotations (up to a maximum of four). To schedule a sponsorship, or to obtain additional advertising information, Click Here to contact Mac360.

Linked Sponsorship Packages

For advertisers who need basic link advertising (to take advantage of Mac360’s Google Page Rank), or specific page location ads, we offer the option to customize an advertising campaign.

For more information about link advertising or page location ads, Click Here to contact Mac360.

Mac360 Statistics

Mac360 is a boutique site with a loyal audience, an active Forums group, and is well known among Mac users as a place to turn to for unbiased reviews and insightful commentary on all things Mac.

Visitors & Pages
Mac360 serves articles and reviews to nearly 200,000 visitors each month, generating approximately 400,000 page views, and over 4-million advertising impressions.

Alexa Ranking
Mac360 ranks among the top 1-percent of all web sites in the world. Additionally, Mac360 has an Alexa traffic ranking in the top 30,000 in the US, and the top 75,000 worldwide.

Google, Twitter, & Registered Readers
Mac360 maintains an attractive Google Page Rank of 4/10, with over 1,100 Twitter followers. Additionally, Mac360 maintains a registered user base of approximately 1,000 readers who receive a monthly Hot Value Links newsletter via email.

Compete Site Analytics
Mac360’s Compete Site Analytics ranking is in the top 55,000 of all ranked sites.

Yahoo! Inbound Links
Mac360’s Yahoo! Pages and Links exceed 5,000 and 11,000 respectively.

About Mac360

Mac360 provides software and hardware product reviews, editorial commentary, reader comments, and forums on all things Macintosh.

Mac360 is written and edited with a unique view by a geographically diverse team of writers with lengthy technology backgrounds and experience in computers, media, product development. The style is witty, attractive, practical, multi-gender oriented, and not without occasional controversy.

Mac360’s traffic ranks in the top 1-percent of all web sites in the world, receives nearly 200,000 visitors each month, delivers approximately 400,000 monthly page views, and provides more than 4-million ad impressions. The Mac360 Forums provide readers with an opportunity to exchange experience and information, including a helpful technical support forum.

Mac360’s editorial focus is on the digital lifestyle represented by the Macintosh as the center of the digital hub. On the spokes are Mac software applications, utilities, accessories, the wildly successful iPod, the new iPhone, and many subjects of interest, including music, media, writing, graphic design, web site design and construction, and content management systems.

Polls and Surveys are conducted regularly on the Mac360 reader base. Average Mac360 readers are college educated, are both Mac and PC literate, with an average annual household income exceeding $100,000. Additional demographic information is available via QuantCast.

To schedule a sponsorship, or to obtain additional advertising information, Click Here to contact Mac360.

(updated March 3, 2010)