How To Advertise on Mac360

If you’re an advertiser or ad agency who wants a target customer who is affluent, well educated, with considerable disposable income, and who buys online, Mac360 has an affordable ad resource to fit your budget.

Mac360’s readers are dedicated, loyal, knowledgeable, college educated, with much higher than average household income. They’re passionate about their digital lifestyle, and the Mac is the center of their online world.

Articles, features, and commentary on Mac360 attract readers who want to learn more about the digital life, how best to apply new technologies to their lives.

For advertisers, Mac360 provides an array of attractive advertising options to enable you to reach that special, qualified Mac audience. You may reach Mac360’s premium readers in either (or both) of two packages, Sponsorship or ROS CPM.

The advantage of Sponsorship vs. ROS CPM is the rate is based on minimums. If traffic over the campaign month increases beyond the minimum, the Sponsorship Package provides additional impressions at no additional cost.
 

1 - Monthly Sponsorship Packages

Mac360 provides rotating sponsorships of select advertising inventory in choice page locations and a variety of ad sizes. Sponsorship advertising rotates with other advertisers, one out of every four ad impressions delivered.

Ad sizes, placement locations, monthly rates, and effective CPM rates for all Sponsorship Packages are listed below:

720x90 Leaderboard - $250
This standard size runs on both the home page, article pages, as well as utility pages. The monthly rate is $250 (ads rotate through the inventory on all pages). The effective CPM is $5.

336x280 Content Rectangle - $400
Advertising embedded within articles is considered a premium advertising location and usually delivers the highest click through rates. The monthly rate for Content Rectangle placement is $400 (ads rotate through the inventory on all article pages). The effective CPM is $7.

120x600 Skyscraper - $300
Standard skyscraper ads provide optimal message real estate for both image advertising and click through. The monthly rate for Skyscraper placement is $300 (ads rotate through the inventory on all pages). The effective CPM is $6.

125x125 Box - $250
The standard box ad, in either 125x125 or 120x240 size, resides in the valuable and exclusive upper right column. The monthly rate for Box placement is $250 (ads rotate through the inventory on all pages). The effective CPM is $5.

Multisize Rectangle - $250
This special advertising component is placed at the bottom of all pages on the site (excluding Forums). The large size—468x180, or 468x300, or 468x500—is especially attractive to image advertisers, yet because Mac360 has many readers who read the complete article and post comments, click throughs are above average. The monthly rate for the Multisize Rectangle placement is $250 (ads rotate through the inventory on all pages).

A 25% discount may be applied to the purchase of two or more locations or rotations (up to a maximum of four). Click Here to contact Mac360.
 

2 - Monthly ROS CPM Packages

Advertisers may also choose to place ads in any location on the site via standard CPM rates. This package permits advertisers to mix and match for greater reach. Any amount above the minimum may be purchased.

Ad sizes, placement locations, monthly rates, and effective CPM rates for all ROS CPM Packages are listed below:

720x90 Leaderboard - $5 CPM
This standard size runs on both the home page and article pages, as well as utility pages, including the Mac360 Forums. The minimum rate is $200 per month.

336x280 Content Rectangle - $7 CPM
This premium advertising location usually delivers the highest click through rates and memorable impressions. The minimum rate is $300 per month.

120x600 Skyscraper - $5 CPM
Standard skyscraper ads deliver quality impressions alongside articles and home page headlines. The minimum rate is $200 per month.

125x125 Box - $5 CPM
This attractive placement, in either 125x125 or 120x240 size, resides in the valuable and exclusive upper right column. The minimum rate is $200 per month.

Multisize Rectangle - $5 CPM
This special advertising rectangle is placed at the bottom of all pages on the site (excluding Forums). The large size—468x180, or 468x300, or 468x500— is especially attractive to image advertisers with a more complex message. The minimum rate is $200 per month.

A 25% discount on the effective CPM may be applied to the purchase of three or more locations (up to a maximum of five). Click Here to contact Mac360.
 

Mac360 Statistics
Mac360 is a boutique site with a loyal audience, an active Forums group, and is well known among Mac users as a place to turn to for unbiased reviews and insightful commentary.

Mac360 serves articles and reviews to over 230,000 visitors each month, generating over 320,000 page views, and over 2.5 million advertising impressions.

Mac360 also has an Alexa traffic ranking in the top 90,000 worldwide, in the top 50,000 in both the US and the UK, and an attractive Google Page Rank of 5/10.

About Mac360
Mac360 provides daily news, product reviews, editorial commentary, reader comments, and forums on all things Macintosh.

Mac360 is written and edited with a unique view by writers with lengthy technology backgrounds in computers, media, product development. The style is witty, attractive, practical, multi-gender oriented, and not without occasional controversy.

Mac360 receives more than 230,000 visitors each month, delivers over 320,000 monthly page views, and more than 2.5-million ad impressions. The Mac360 Forums provide readers with an opportunity to exchange experience and information, including a helpful technical support forum.

Mac360’s editorial focus is on the digital lifestyle represented by the Macintosh as the center of the digital hub. On the spokes are software applications, utilities, accessories, the wildly successful iPod, the new iPhone, and many subjects of interest, including music, media, writing, graphic design, web site design and construction, and content management systems.

Polls are conducted regularly on the Mac360 reader base. Average readers are college educated, are both Mac and PC literate, with an average annual household income exceeding $120,000.

Click Here to contact Mac360.

Updated October 27, 2008

Off Topic Note: I’ve updated the Mac360 Store with over 100 new categories—More Macs, more iPods, more Mac books, more software. Click Here and select any category for more detail, or use the handy search function. Whenever you buy from Amazon through the Mac360 Store you help support Mac360. The Store has discounts and special pricing on Microsoft Office for Mac ($125), Apple’s iWork ‘08 suite ($62), and Adobe Photoshop Elements ($70). Where? At the newly remodeled Mac360 Store. Now with more fiber.