I Want To Be A Mac Media Pundit. It’s Easy.

As Macworld 2007 nears, so do the media pundits and prognosticators—the world’s easiest job.

After reading what some of the more popular writers write, I’m sure I can do at least as good because it’s just too easy.

I read the latest blurb from the popular-in-his-own-family Rob Enderle and decided I’d had enough literary rubbish for one day.

How hard can it be to become a media pundit and prognosticator like Rob?

About all that’s necessary is a cheap soapbox to stand on and an opinion on everything. Facts or relevance are not important.

Rob’s latest was an article of 100-percent pure fluff, and I think I can do that with my eyes closed. If you’ve read my articles to date on Mac360, you might think I’ve already started.

For example, Rob asks the question, “Is Microsoft’s Problem Apple Envy?” I think it is, but this can’t be considered news worthy or even a new idea.

That’s called the basic premise that’s hard to argue against. It’s what comes next that’s science fictionalizing the future.

Deep in the darkest recesses of your mind do you have any idea what that means? Me neither. But someone is paying the guy to write it.

Worse, Rob goes into a hyperbolic chamber to soak up oxygen so he can unleash another anti-Apple diatribe, defending research that’s already been refuted by everyone—except the researchers and Rob, who once worked with said researchers.

What we know is that the work was poorly devised, poorly defended, and easily refuted, sans any other research sponsored by anyone. Wrong is wrong.

I’m beginning to understand that many tech media pundits simply write crapola in such a way as to antagonize readers, which results in more web site hits, and an enchanced reputation among the Windows folks who love to snicker at Mac users.

While wishing everyone a Merry Christmas, the anti-Apple pundit throws out a loving potshot for readers of Mac news.

Snicker. The link points to a wonderful rhyme from Your Mac Life—The Enderle Who Stole Macworld.

Based on Rob’s The Pursuit of Wimpyness articles, I’ve decided I can be a techno media pundit, Apple and Microsoft prognosticator, too. First up, Rob’s reputation among his ilk will remain the same color of brown as always.

If I’m wrong, let me know.