I’m baaaaack. Welcome to the 21st century. Unless you’re a Mac user on AOL. Their numbers are dwindling. That’s as it should be.
In that case, you’re still stuck back in the last century using a desktop metaphor that was old a decade ago, ground up, mashed, regurgitated, and still ugly as Tommy Lee Jones’ twin brother.
I don’t know what to say about AOL. I had one of the first AOL accounts back when modems were slower than sneaker net or Jessica Simpson. If Fisher-Price designed a desktop metaphor of internet user tools and utilities, it would be AOL.
For some reason, AOL, the folks who rescued Netscape Navigator only to let it languish, then relaunched, then euthanized Netscape, still thinks computer users on the internet need big, ugly, nameless icons to browse the web and use email.
AOL touts the new Desktop for Mac as Your Online Life Organized. And, Built For Mac Users, By Mac Users. Microsoft can get away with such bold statements because Microsoft Office for Mac is decent software.
AOL Desktop for Mac? Puhleeze. All I can figure is that the designers named ‘Mac’ at Fisher Price worked overtime to reanimate the carcass of AOL versions past. Behold. A desktop zombie.
Oddly enough, the latest version of AOL desktop works well, which is more than Mac users can say about previous attempts from AOL to remember that Mac users are indeed ‘different’ than Windows users.
The new Desktop for Mac is an all-in-one creation which features such futuristic and electrifying components such as web browsing, email, and instant messaging.
Hello? Don’t Mac users already have easy-to-use browsing, email and instant messaging in the form of Safari, Mail, and iChat (which, strangely enough, is actually compatible with AOL instant messaging).
Didn’t somebody at AOL look at this multi-million dollar project to reinvent the internet for AOL users by offering browsing, email and IM, and stand there and say, “Why bother?” Alright, so they didn’t. Let me do it.
Why bother?
Honestly. I thought AOL died already. Didn’t Time-Warner spin them off to Google, or Yahoo! or the Elbonian Mac Users Group? I was sure they went someplace, but no, first thing this morning I get an email inviting me to try the new AOL Desktop for Mac.
I downloaded this little ditty, my mousing fingers all twittering with girlish nervousness, circa first date syndrome, and double-clicked. Woooooosh.
The whole top of my screen grew a two-foot long icon bar with 20th century icons for Mail, IM, Web, Welcome, News, Chat, Music, Movies, People, and the all important Feedback which has sound waves emanating from the guy’s ear.
Getting started was nothing more than entering my Screen Name and Password and clicking Sign In. How quaint. The familiar Welcome voice hit my speakers, as did the You’ve Got Mail announcement. My God, I thought, it truly is deja vu all over again. I felt like I was back in 1994 with a brand new 28k modem.
Everything pretty much happens through the browser window, except email which gets its own window, and, oddly enough, looks a bit like Apple’s Mail. Except for that L.L. Bean leaderboard sized ad banner floating across the bottom.
Hey, AOL Desktop for Mac is free, so somebody’s gotta pay the freight, right? That’s what my eyeballs are for.
Preferences are simple enough for even Mac OS Classic users to feel right at home. You can set the default Mail Reader, Web Browser, and AIM client to something other than AOL, like Mail, Safari, and iChat.
Once I did that I thought, now, ‘why am I using Desktop for Mac?’ I forgot.
I couldn’t help but thinking that I could do exactly the same thing for you simply by collecting a bunch of bookmarks for, oh, I don’t know, News, Music, Movies, People, Finance, Sports, etc., and let you use them on your Mac and call the whole package Bambi’s Internet Experience, 2008.
Suddenly, I thought, hey, wait a minute. Cut them some slack. AOL is still mostly made up of dial up users, right? They just don’t know any better. Those folks use a browser for news and email and that’s about it. Ever tried to watch a streaming video from Playboy.com on dial up?
I signed out and decided to move on with something else to take up my time and remind me that even in this modern day of high technology, there’s always someone willing to give us a look at yesteryear’s technology.
Then I heard that famous AOL voice say, “Goodbye.” I smiled, and responded with a polite “and good riddance,” selected the AOL Desktop for Mac icon, and clicked delete.
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Hello Bambi (and fellow Mac users), I appreciate the time you spent taking a look at AOL Desktop for Mac. I’m the product manager for AOL’s Mac products and we’re looking forward to 2008 and beyond by building some great Mac apps. The all-in-one Internet app is makes it easy for the millions who couldn’t recall the IMAP or SMPT port number to get mail working. We also support a whole bunch of AOL host-based services that add value above using Safari/iChat/Mail.app.
You get unlimited mail storage, host-based synching of Favorites and Address Book and single sign-on for all your AOL channels. We also support IM features not available in iChat and you can still manage multiple screen names and switch in seconds.
On the mobile side, AOL is making a large investment on the mobile Mac OS X platform…you’ll see a number of AOL apps make their way to the iPhone/iPod Touch. (See the iPhone SDK announcement and demo of the AIM for iPhone prototype: http://www.apple.com/quicktime/qtv/iphoneroadmap/ ).
I invite you and your readers to the Mac@AOL Blog (http://macblog.aol.com) and we’ll be posting updates and information on the new Mac and iPhone apps. We’ve also been creating iPhone-friendly versions of popular AOL properties - AOL.com, Moviephone.com, AOL Search (http://search.aol.com) and new web apps coming online every week!
thanks!
Lee Givens
AOL Mac Product Lead
http://macblog.aol.com
Maybe some people do need what AOL offers. Art, you really put it into perspective I think - LOL at your smoke signals comment…
AOL was my first email account, way back in 1991 when I was the only human I knew who had email! “So”, I thought, “this email thing might have potential, but for now, I still have to use a fax…” So, after about a year, I cancelled my AOL account. Then, every once in a while, I would renew it for the free 30 days just so I could use email from a modem, this was about the mid ‘90s. Hmmm, wonder if my old user name is still valid?
I’m glad AOL is still around for 2 reasons. 1) If you ever have an old client or friend who is terrified of computers, for some reason, they instantly ‘get’ the AOL paradigm. I’ve seen people who sweat merely opening Mail or Safari squeal with glee upon using AOL. Although, I’m talking the old version. The new Desktop version might not be as successful.
And 2) AOL offers unlimited free space for email accounts. When everything else has failed, AOL, as a last resort, is usually there to get whatever you need sent sent. I"m not sure how they’ve achieved this reliability. Perhaps through unimaginable redundancy at the server farm. But when .mac is down, GoDaddy is acting weird, and smoke signals fail, that’s when AOL shines.
That said, I cannot stand using their tools. I started out with AOL long ago, but quickly saw the appeal and superiority of using a standalone browser and mail client.
Oddly enough, AOL does have great content for news and finance, all grouped nicely together.
Don’t be so hard on those poor old AOL folks. They’re the ones responsible for electing our current President.
It is funny that all AOL’s desktop for Mac users does is give them browser access, email, and chat. Every new Mac comes with the same things.
Way to go, AOL. Show us how you can innovate your way out of obscurity.
I had to laugh at this, Ms Bambi. Truly, AOL went to a lot of trouble to build a browser to their portal of content, re-create an email client for Mac users, and incorporate yet another version of AOL AIM into the Mac, all so they can say, “Here AOL user, behold. Browser and email and chat. And it’s easy to use.”
Maybe they don’t know that all that already comes with OS X. AOL users are not the swiftest bits on the phone line.
About half-way through your article you hit the nail on the head. There ARE a lot of people who really don’t know their way around computers and don’t mind a little hand-holding. Doesn’t make them, doesn’t make AOL’s desktop software unneeded. It isn’t something I’d use, but it does fill a need.
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