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Pro vs. Joe: Why Apple Dumbed Down iMovie ‘08.

iMovieI’ve had two days of iLife ‘08 and I’ve developed a few iOpinions, especially about iWeb, iPhoto, and very especially the new iMovie.

The most glaring issue is that Apple is purposely keeping the iLife applications dumbed down so they can upgrade users to the Pro apps.

So, you say, ”That’s a heady statement, Kate. What do you have to back it up?” Take iMovie ‘08. Please.

I’m one of those who liked using the old iMovie HD ‘06 version. iMovie is not Final Cut Express or Final Cut Pro, but it was a very decent video editor with plenty of capability built-in-- enough so that I didn’t bother to spend money on Apple’s pro video package.

iMove HD had all the basics. Video timeline. Audio timeline. Clip bin. Easy import. Easy export.

What iMove HD lacked was a way to manage video clips and projects, and an easy way to sort through clips for scenes. The new iMovie ‘08 takes care of that shortcoming with exactly what the old version lacked. Managing clips and movies and projects is easier in iMovie ‘08.

But that’s it for me. The problem is that the rest of iMovie ‘08 is aimed at video neophytes; those who wouldn’t know a video and audio timeline from the various and sundry versions of Windows Vista (you need a scorecard or program for that effort).

During the presentation of the new iLife, Steve Jobs mentioned that one of their software engineers couldn’t put together a video of a recent vacation, so he decided to create a new iMovie that would make video creation faster, easier, etc. Blah, blah, blah, and more PR speak.

How hard was it to put together a movie in the old iMovie? The guy must be living waaaaay too deep in ones and zeros if he couldn’t figure out iMovie HD ‘06 and create a movie in minutes.

Import video, select clips, drag clips to timeline, add transitions and text and effects to clips. Export. Damn. That was hard, huh? And it was done on an easy to figure out timeline metaphor.

The new iMovie ‘08 is missing that level of simplicity and replaced it with even more simplicity-- making the end result more difficult for former users of iMovie. I’m not sure that new users to iMovie will find the ‘08 version any easier.

Gone is the iMovie timeline. Gone is handy transport control access. New are all kinds of buttons that only newbies will love. Apple has dumbed down iMovie ‘08.

Why did Apple do this? It was not to create a video editing tool that could create a movie in minutes. iMovie HD could do that. Apple is focusing on the masses and that means keeping it simple. Dumbed down simple.

You see the same approach in iPhoto and iWeb, especially the latter, which, while looking great just try building a web site using it. You’ll love the look, then get tired of the limitations.

GarageBand is a bit different since audio quality will be the same whether using SoundTrack Pro, Logic, or GarageBand. Only the capabilities are dumbed down in GarageBand.

iMovie is the worst offender because the previous version was a joy to use. Apple blatantly segregates applications by Pro user vs. Average Joe (or, Jolene) user. For those of us who find the “free” applications somewhat limiting and perhaps a bit sophomoric, Apple has Pro apps waiting around-- for a price.

Don’t like the limitations in iPhoto? Go with Aperture for a mere $300. Don’t like the limitations in iMovie? Go with FinalCut Express HD for a mere $300.

See how that works? It’s almost as if Apple has become the techno gadget drug dealer with free samples of media coolness. Once you’re hooked, the price goes up.

Check out the daily list of our 9 Word mini-Reviews at NoodleMac, and Kate's daily in-depth Mac software reviews at PixoBebo.

Off Topic #23 & #18 - Want to speed up your Mac? Try Kate MacKenzie’s approach to the $7.99 speed increase. Do you have a back up system for your Mac? Kate’s PixoBebo shows you how to use Time Machine with SuperDuper! for the ultimate Mac back up. And she doesn’t even charge Mac360 readers to visit her site.

Off Topic #58 - Do politicians use personal computers? Of course. We’ve heard Barack Obama prefers a Mac, while Hillary Clinton uses a Dell, though, apparently neither of the candidates can bowl. Does Obama’s potential vice president use a Mac? Even Clinton acknowledges Apple’s brand power but says she can’t afford a Mac. Maybe she’d win if she used a Mac.

Click Here to view this article and reader commentary in the Mac360 Forums.

   • Article by Kate MacKenzie • Published on Thursday, August 9, 2007
   • Category: Daily Topics • 20 Reader comment(s) • Email This • Digg This • Shop Now
  Page 1 of 1 Page(s) for this article.

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Readers Talk Back:
Ron says:

Weak sauce.

First, you mischaracterize what Jobs said: “During the presentation of the new iLife, Steve Jobs mentioned that one of their software engineers couldn’t put together a video of a recent vacation, so he decided to create a new iMovie that would make video creation faster, easier, etc. Blah, blah, blah, and more PR speak.” Swing and a miss! This unnamed engineer most assuredly could put together a movie. He’s apparently well-versed in iMovie and Final Cut Pro. But he was frustrated because it wasn’t easy in either one to just slap together a nice looking 5 minute movie in 20 minutes.

People don’t pay much attention when they’ve got a hissy brewing, but if you’d taken a moment, you might have seen the kinds of things that frustrated him, and the extraordinary solution he came up with: painless scrubbing through clips, expansion of clips, and selecting within clips. This is very cool, and it gives you a level of access to your video that you never had before, in any application.

Now, if all you want to do is take clips whole and cobble them together, you won’t get what’s amazing about iMovie and no doubt you’ll prefer the old iMovie. Fine. But it’s an extraordinary feature, and with all your whining about forced upgrades (boy is THAT a dead horse), you don’t even give it a mention.

You miss the timeline? Fine. This is a legitimate complaint, and if you miss it, there are probably others who miss it too. But this… wow, this is just a tantrum. iMovie wasn’t dumbed down. It was replaced by something different. This isn’t some sinister plot to keep annoying the user until they cough up more money. Somebody thought outside the box, broke clean of the “Upgrade means adding a couple of features rut” and made an entirely new app.

   — Posted on Thu Aug 09 at 9:37 pm by Ron

Kevin Edwards says:

IMHO iMovie ‘08 is a big step in the right direction.  If you know how to edit in FinalCut or other professional or higher end app, you will find iMovie to be dumbed down to the point of actually being difficult to use.  However this was more true with the older versions. 

‘08 is so radically different to what we’re used to that it takes a while to understand it, but once you stop fighting for something that looks familiar, you’ll realize what they did was come up with a much better interface for an *entry-level* app.

   — Posted on Thu Aug 09 at 9:04 pm by Kevin Edwards

iggy pence says:

Uh, J-Rod,

“...you’re basing this article on the way YOU use iMovie.”

And… ”The 08 suite blows away past versions...”

And finally… ”Dumbed down simple doesn’t make it one bit harder for old iMovie users to get used to.”

All are your sweeping generalizations based on your OWN computer experience. Not cool, dude.

   — Posted on Thu Aug 09 at 6:31 pm by iggy pence

Jarod says:

GIMME A BREAK!

First off, I don’t agree at all with what you’re saying. Perhaps you’re basing this article on the way YOU use iMovie. Second of all, iLife is FREE on all new Macs. And 3rd of all, no one is forcing anyone to upgrade to anything?

The 08 suite blows away past versions, and for the measily upgrade price that it costs if you’re not buying a new Mac, its far far far from the drug dealer hussle you’re referring to.

Dumbed down simple doesn’t make it one bit harder for old iMovie users to get used to. Again, dont generalize based on your OWN computer habits. Not cool

   — Posted on Thu Aug 09 at 6:14 pm by Jarod

jwd says:

Sigh, add me to the list of very disappointed customers… iMovie 08 sucks .. blows.. at the same time… hard… yesh,,

Such a horrible step assbackwards… iMovie 08 is more like a Microsuck app… If I wanted a crappy M$ app, guess what? I’d use M$ crap. I’m a Mac user for a reason, and iMovie 08 does not represent what Mac users expect or want… beh…

shudder..

jwd

   — Posted on Thu Aug 09 at 4:14 pm by jwd

iggy pence says:

BennyBoy, most of Apple’s new iLife apps are loaded with bugs when launched. It takes five or six revs to get it right. iMovie HD crashed all the time when I first bought it, but has been very stable the past year. I won’t touch iMovie ‘08 for awhile.

BTW - let’s not malign the recently departed. It’s not good form.

   — Posted on Thu Aug 09 at 3:24 pm by iggy pence

Bennyboy says:

I forgot to add this, too.

It seems that your own site thought the last iMovie was full of bugs too.

Editor’s Note: The review in the link was over 18 months ago, shortly after iMovie HD was released, and, as is the case with Apple’s new releases, it had plenty of bugs. We expect the same with the new iLife ‘08 (iPhoto has already had an update).

   — Posted on Thu Aug 09 at 3:12 pm by Bennyboy

bennyboy says:

You’re Kidding right?

The last iMovie was sooo full of bugs that it was impossible to crank out a movie in a hurry without having some wierd technical glitches that were part of bugs in the program.  I’m really looking forward to the click and cut and paste when you want just part of clip.  There are a lot of bugs in iMove HD just check out this link

http://www.sjoki.uta.fi/~shmhav/iMovie_HD_6_bugs.html

So I’m looking forward to the new iMovie, dumbed down or not.  I just hope they fixed the bugs first.

   — Posted on Thu Aug 09 at 3:07 pm by bennyboy

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