Revealed: What Apple Didn’t Show At Macworld.

Grabber headline notwithstanding, Steve Jobs stunned the Macworld crowd with iPhone and Apple TV. What’s missing?

What’s missing is a laundry list of expected Apple products that will wait for another day in the sun.

Macworld’s keynote is history. My eyes are bleary, my feet are tired, my thumb is numb and my hand is quivering. Blackberry’s suck.

Missing in action is pretty much everything we thought we’d see. On the plus side, hanging the name of iTV to AppleTV is a good move.

I’ll buy. Will you buy? Is a 40 gigabyte hard drive enough? AppleTV is Mac and Windows and iTunes centric so Carol absolutely nailed the “secret” ingredients.

Meanwhile, Apple stunned everyone with the iPhone; even using the iPhone name just a week or so after Cisco launched their very own iPhone as a voice-over-IP device. Lawyers, choose your weapons.

That was it. That was the Macworld keynote. What was missing? Everything else. Literally. Everything. Our prognosticating capaiblity and credibility are deep in the fallibility pit.

No show and tell of Mac OS X Leopard.

Everyone expected it, no one got it. Leopard will wait to pounce another day, but may also come with some very cool new spots.

No iLife ‘07 and no iWork ‘07. That’s surprising, but the next update may wait for even more cool features built in to Leopard. In one swell foop, Steve Jobs just reset the expectation clock.

It was Macworld 2007 but there wasn’t much mention of Macs. No MacBook Pro mini. No .Mac revamp. No faster chips in the Mac mini, no dual quad core in the Mac Pro.

Steve Jobs just reset the expectation clock. It’s likely that nothing new will show up before OS X Leopard, whenever that is. No new iPods, other than what’s contained in the iPhone.

No Beatles on the iTunes Store. I just searched and all that’s there are tribute music and soundalikes. The Beatles will live for another day.

There are more movies on the iTunes Store as Paramount just dumped a bunch of their catalog, though no newer movies.

Apple did not hint about a MacPro mini to fill the gap between the iMac and MacPro. Other than two hours of stunning everyone with both a highly expected product and a fully unexpected product, we’ll simply have to cool our jets and wait for time to stop again.

I’m serious about the “resetting the expectation clock.” That’s exactly what Steve did and no one really cares. We’ll have AppleTV to chew on for awhile, all the while looking forward to the iPhone launch this summer.

That’s six months worth Reality Distortion Field, though in the meantime we go back to speculating, prognosticating, and predicting the near term future of hardware and software from Apple.

Most of us Apple watchers expected a show-n-tell of the AppleTV, and a ship date in February or so. That’s about all we got right other than an Apple phone.

We didn’t even get the name right because we expected Apple to defer to Cisco’s iPhone and come up with something else.

Bambi and I will meet up, grab a bite to eat, and hit the exhibit floor. She thinks we’ll get to touch and feel the iPhone. She knows somebody at Apple who doesn’t mind being seen with a tall blonde and her diminutive Puerto Rican sidekick.

Check out the daily list of our 9 Word mini-Reviews at NoodleMac, and Kate's daily in-depth Mac software reviews at PixoBebo.

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