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The Nightmare Is Over. The Mac Is Officially Back.

MacApple is worth more than HP or Dell. The iPod rules. iPhone rules. The Mac rules. Enough of the fanboy hype.

If you’re a Mac user these past few years, you already know-- the Mac is back and better than ever. Ever.

I listened to Apple’s financial conference call yesterday. The numbers were astounding. Over 1.75-million Macs were shipped-- the most ever for a quarter in Apple’s history.

What’s happening? The iPod halo? The iPhone hype? The excitement and security and stability of Mac OS X vs the veneer of Windows Vista? Whatever it is, Apple is on a roll, and the Mac is rolling with it.

The 10 years following Windows ‘94 were not pleasant for Mac users. We watched the clone disaster, the Gil Amelio disaster, the financial disaster, and endured the taunts and taints of fellow computer users who expected Apple to die any day.

It didn’t happen. It almost happened. But it didn’t happen. Instead, co-founder Steve Jobs stepped back into the lead dog position for Apple, cleaned house, cut costs, simplified the Mac product line, and laid plans for the future.

The future is now. Apple bet the farm on Mac OS X as the platform for the 21st century, and managed to sell enough Macs to die hard fans for Apple to make it to the 21st century.

In the meantime, as Apple shored up the defenses, stockpiled weapons money, the sharp-eyed management team looked for new opportunities to grow the future. Opportunity knocked in the form of the iPod.

Like the Mac, the iPod was simple, elegant, and worked. Not only did it work great with the Mac, but Apple moved into the Windows space with a vengeance, bowling over competitors.

For awhile, it looked as if the Mac itself might fade into the night as the iPod took center stage. Then, slowly at first, but steadily-- the Mac began to sell more and more. And more. Apple’s classy retail stores helped, of course. So did the online Apple Store and the many legions of Mac users.

Then along came new Macs powered by Intel processors. The Mac was probably back, though unofficially, with the transition to Intel. No more would the Mac be hamstrung by laggard CPU’s from IBM and FreeScale. Whatever a PC had, the Mac had.

Then along came Windows running on Macs. At first, there was some fear, but the move pitted Windows XP and Vista squarely against the obviously superior ease of use in Mac OS X.

Mac sales took off. Better yet, Mac OS X, even without the upcoming and highly touted Leopard version, has become the darling of media technopundits who now relish in dishing it out against Microsoft’s laggard products.

What a change 10 years makes. What a change 5 years makes. The guts of a Mac, the OS X operating system, now finds a home in the increasingly popular iPhone. Will OS X show up in the next generation wide screen, multi-touch iPod? Count on it.

In the meantime, Mac users are relishing their new found moment in the spotlight as the hippest, coolest, smartest of PC users. The dark ages are over for Mac users, and the millions of Windows-switchers-to-Macs, and we’re entering a new era of compatibility, syncability, and usability.

It’s all Apple, Mac or PC, but it all works well together. Mac notebooks are showing up everywhere-- TV, schools, business, at home. People want usability, security, compatibility, and dependability. They want Macs, and everything else Apple sells.

These are good times for Mac users and Apple customers. What could derail the momentum of this Apple gravy train?

Lawsuits? Microsoft? The movie industry? The music industry? Cell phone carriers? Speed bumps and road blocks are there, of course, some seen, some unseen.

Since most of us would agree that Apple is healthy, and the Mac is back, what do you see as the future obstacles to continued success? Share your consideration in the Comments section below.

Check out the daily list of our 9 Word mini-Reviews at NoodleMac, and Kate's daily in-depth Mac software reviews at PixoBebo.

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   • Article by Bambi Brannan • Published on Thursday, July 26, 2007
   • Category: News & Commentary • 4 Reader comment(s) • Email This • Digg This • Shop Now
  Page 1 of 1 Page(s) for this article.

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Readers Talk Back:
victor_c26 says:

I’m happy with my PC. It’s running properly, no viruses or spyware. No BSoDs either, not one.

I like Macs, and plan on buying a Macbook when Leopard comes out. But like hell am I dumping my self built PC. It runs amazingly well.

Pic my system: http://home.comcast.net/~victorx10/IM000730.JPG

I can’t really fathom how other peoples Windows PCs can get so miserably broken. It’s amazing when I look at someone else’s Windows PC. I wonder what people do with them.

Pretty soon, a Macbook will by driving that Dell monitor also. I’m not dumping my PC, and I’m not dumping Linux either. I want to use them all.

   — Posted on Thu Aug 16 at 12:13 am by victor_c26

Ken Willis says:

Well said, Lantz. The momentum is there. No reasonable person bashes the Mac these days. The Mac is showing up everywhere and everyone with an iPod loves it, so they love Apple, so they don’t dare say anything negative about the Mac. In fact, more Windows users these days are bi-curious about the Mac and often frown when they talk about their PCs. Jobs is yet young so I hope he’s taking his time grooming some guy to run the show after he leaves.

   — Posted on Thu Jul 26 at 5:28 pm by Ken Willis

Lantz Newberry says:

I’ve used Macs at home and professionally since 1986.  I started getting asked about Macs by PC users when the first iMac came out.  I’ve helped so many people switch to Macs since then I’ve lost count.  They all say I should be working for Apple because I also do all their tech work.  The only time in the past that I’ve recommended a PC to anyone is when all they wanted to do was be a gamer.  That’s no longer the case with the Intel Macs.  There is not a single person now who could not benefit from the switch.  I’m glad to see Apple branch out into electronics because all these devices are designed to work flawlessly with our Macs.  The developers are jumping on board more and more with Xcode and Cider.  It seems so many new titles are being announced all the time.
It’s never been a better time to be a Mac user.  Even the Mac bashers are being shutdown by the PC switchers or interested ones.  It seems the MS hordes are loosing ground because people have finally tired of all the Windows BS. 
It’s hard to imagine what could stop this momentum.  The only thing I could think of would be for Jobs to replaced by someone else who would drive it into the ground due to lack of vision.  Jobs however is mentoring others to take over one day so hopefully that won’t happen.

   — Posted on Thu Jul 26 at 4:34 pm by Lantz Newberry

Benny Logan says:

It’s been a good time for this switcher. The Mac is just a pleasant experience with few hassles. That’s the opposite of my life with a PC. Little pleasant and many hassles.

Apple still hasn’t run into any heavy duty viruses or malware for the Mac. That will be big news when it happens.

I read about that nasty lawsuit with Burst Media. That would be a big speed bump, but a huge coup if Apple wins.

The key word in understanding Apple’s current success is “leverage.” Mac, iPod, iPhone, software-- it’s all leveraged and works well together in a seamless sort of way.

Nobody else does that.

   — Posted on Thu Jul 26 at 4:31 pm by Benny Logan

  Page 1 of 1 Page(s) for Comments on this article.
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