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What To Expect From Apple’s “Let’s Rock” Event.
One thing is for sure. Well, maybe two things. Ok, there are three things for sure that will happen at this event. First, new iPods. For the last three or four years Apple has updated the entire iPod line starting in September, so the first thing, and most important, is a complete refresh. That means new iPods. That’s for sure. You can bank on it. 100-percent Mac360 predictability. What about the other two things? Alright, I’m struggling here. #2 is surprise. And #3 is disappointment. In that order. Apple is good at surprises, what with being the official home of One More Thing™ and all. I’m 100-percent certain we’ll be surprised with something beyond just a new line of iPods and more aggressive pricing. It should not come as a surprise that #3 is our old Apple special event nemesis, disappointment. It matters not what Apple does at these events, our expectations are seldom met. There’s always something we want that Apple doesn’t provide. That’s it. Three things. New iPods. Something else; a surprise. And, the ever present disappointment. Various and sundry media and techno prognosticators always provide Apple followers and Mac users with a list of what to expect at such Special Events, whether they be the annual iPod refresh in late summer, or Macworlds without Mac news in the cold of January.
The list of what we expect at such events is always longer than the list of what we receive at such events. The “Let’s Rock” event will be no different. Let me add my two cents to the mumble jumble of media noise regarding what Apple will, might, may, should deliver to awaiting and adoring fans. In other words, wait, there’s more. Not bothering with the differences between wants and expectations, I offer the following, in order of expectations, and not wholly limited to the following: New iPods I also expect to see a slightly remodeled iPod touch, with a more beveled shape to match the iPhone 3G, and more aggressive pricing through the whole line of iPods, especially the touch model. iTunes 8 iTunes 8 will debut with a few new features including a Genius sidebar, a grid view, and the ability to toast bread and cover same with the appropriate amount of butter and jelly. That’s the top tier of my expected expectations and wants. Of course there are more wants than expectations. Aluminum MacBooks See, the surprise here would be an expectation met. Without new MacBooks, the expectation of disappointment is met. I can’t lose either way.
The Beatles The Beatles, what’s left of them, don’t need the money, and Apple has plenty of it anyway. I bought a bunch of Beatles albums through the years, then CDs, then the big CD “1” with all their #1 hits. Would I buy The Beatles in digital form? Meh. Why not? iPhone 2.1 iPhone 2.0 was alpha status and weaker than Sarah Palin’s foreign policy experience. iPhone 2.0.1 was the beta version, and iPhone 2.0.2 was the pre-release version, so, what’s left? iPhone 2.1 will squash yet another multitude of bugs, add a few new features, maybe even network tethering for the Mac notebook I no longer have, and finally fix those iPhone icons which move some where else than where I put them whenever a software update occurs. But I’m not bitter. I’m expectant. I have wants and needs. And Apple’s “Let’s Rock” event had better satisfy a few of them. There, I parked my kisser way out on a limb not sufficiently strong enough to support a rumor or two, let alone the reality descending rapidly upon us. What do you think? What will Apple provide to the millions of hungry birds in the nest? You have only hours to post your prognostication in the Comments section below. Off Topic Note: Are you ready for a new web site that’s all about Apple? AppleHits covers the Mac, iPhone, iPod, and everything else that’s a hit at Apple. Click here for AppleHits. I’ve updated the Mac360 Store with over 100 new categories—More Macs, more iPods, more Mac books, more software. Click Here and select any category for more detail, or use the handy search function. Whenever you buy from Amazon through the Mac360 Store you help support Mac360. Click Here to save almost $10 on the new version of Photoshop Elements, and almost $20 on the latest version of Microsoft Office 2008 for Mac, available now from the Mac360 Store (it’s really Amazon). Microsoft Word, Excel, PowerPoint, and Entourage and more—barely $50 more than Apple’s iWork ‘08. Save money and support Mac360 at the same time. • Article by Ron McElfresh • Published on Monday, September 8, 2008
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Talk Back to the folks at Mac360 Danny says:
You’ve more or less nailed down what we all feel. The difference between wants and expectations and reality. I hope you bat 1.000 on this. I’ve been reading about how the iPod is supposed to die a slow and lingering death because of the iPhone, but Apple continues to sell a bunch every quarter. Remember, in the US, the iPhone is only available with AT&T which means customers of Verizon, Sprint, T-Mobile, and everyone else will still buy iPods. — Posted on Mon Sep 08 at 12:53 pm by Danny
figurino says:
Don’t care bout no iPods, don’t care bout no Beatles, don’t care bout no iPhone software, or iTunes, or more movies. I wants me a new line of MacBooks with lower prices. — Posted on Mon Sep 08 at 12:51 pm by figurino
grrrl says:
So it boils down to this? New iPods, a Surprise, and Disappointment. Somehow I don’t think we’ll be disappointed if we get all three. No, on second thought, there WILL be disappointment. There always is. I’m not an iPhone user so I would like to see what Apple has up the gadget sleeve for new iPods. — Posted on Mon Sep 08 at 12:49 pm by grrrl
kanye east says:
That expresses my sentiments exactly. Most of these Apple events have one thing nearly everyone agrees will happen. In this case, it’s a new line up of iPods, hopefully with lower prices. The rest of the time it’s a battle to separate my wants from my expectations. Apple gives and Apple takes away. I care less about a new version of iTunes than getting an aluminum MacBook in the shape of a MacBook Air. — Posted on Mon Sep 08 at 12:46 pm by kanye east
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