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Monday, November 30, 2009
Do you love all those YouTube videos? Keep a collection on your Mac.
What's the main problem with YouTube videos? Collecting, managing, organizing all the videos. Because YouTube videos are free, it's easy to begin a collection without figuring out a way to organize the videos. The teachers in our school use YouTube for video instructions. That means that video collections grow quickly and need to be managed by both student and teachers. There's no shortage of video management solutions on a Mac. Here is one. Full Story »
Tuesday, September 08, 2009
If copying the concept is flattery and admission, Apple's ads are a big hit.
If it seems as though Apple's Get a Mac television ad campaign has been around forever, you're close. The campaign first began in 2006, which is ages in internet years, and long in the tooth for a television commercial theme. Yet, Apple continues to update the ads with new and fresh material which brings out the usual emotions. Mac users love them. PC users either hate them or are intrigued, hence Apple's continued Mac sales growth. How effective are the commercials? Full Story »
Tuesday, April 07, 2009
Advertising is all about differentiation. New ads say Macs are expensive.
MicrosoftMicrosoft is the anti-Apple. For years, Apple's TV and online commercials have skewered Microsoft's clumsy Windows, and PCs in general. Now, Microsoft is firing back by perpetuating about the only myth left unbusted by the Mac's recent market share growth. Macs are more expensive than PCs. For the same dollar you get a lot more PC. These new TV commercials are very good. Full Story »
Tuesday, January 06, 2009
It's the most revolutionary Mac notebook ever. There's no keyboard.
MacBook WheelApple stunned the computing world today by introducing the all new MacBook Wheel-- the notebook without a keyboard. ONN is reporting that Macworld 2009, Apple's last Macworld ever, is abuzz over the introduction of MacBook Wheel-- a diminutive notebook which looks like a MacBook but comes without a keyboard. The track pad is a wheel similar to the click wheel on the iPod. Full Story »
Tuesday, September 09, 2008
On TV, the Mac is cool, competent, the PC is a buffoon? Bill Gates?
SeinfeldMost of us have seen many of Apple's highly effective television commercials which picture the Mac, played by a subtly hip Justin Long, and the PC, played by bumbling buffoon John Hodgeman. Microsoft's Bill Gates hired former Mac user Jerry Seinfeld to make Microsoft seem hip and cool. Did it work? Full Story »
Wednesday, May 28, 2008
If imitation is sincerest form of flattery, "I'm a Mac" campaign works.
YouTubeApple's longest running television advertising campaign for the Mac is about to enter year three. Is longevity a sign of success with the "I'm a Mac, I'm a PC" ad campaign? What's the cause of the Mac's record sales? Full Story »
Sunday, June 03, 2007
Media device, internet device, cell phone rolled into new design.
Microsoft PhoneThere's one thing that's certain about high tech executives-- they have trouble telling the truth. Bill Gates said Macs get hacked, taken over every day. Now he says Microsoft won't make a cell phone. Introducing, Microsoft's cell phone. Full Story »
Friday, March 16, 2007
iPhone works as hair dryer, electric shaver, mace spray, condom.
iPhoneApple projects sales of 10-million iPhones by the end of 2008. That number may be conservative based on recently uncovered hidden secret features in the iPhone. It's not just a cell phone and an iPod. There's more. Much more. Full Story »
Tuesday, February 06, 2007
Apple commercial takes off the gloves and punches Vista.
Vista GoonsWell, what goes around comes around. Just last week Microsoft honcho Bill Gates was caught lying about Apple, Mac OS X during interviews. This week, the rebellion strikes back. Apple's new TV commercials pound Vista. Full Story »
Wednesday, December 27, 2006
Does Microsoft want a healthy competitor like Apple?
GatesIt doesn't take much of a Google effort to find quotes from Microsoft founder Bill Gates. Some quotes criticize Apple, ancient quotes laud the Mac maker. What does Gates really think of Apple? Full Story »
Thursday, December 07, 2006
Mac commercials go from ridiculous to amusing to silly.
MacI'm a news hound, TV junkie, and collector. I have a few dozen QuickTime movies of Apple's TV commercials over the past 20 or so years. What's cool is not the latest "I'm a Mac..." campaign. It's Apple's changes in attitude through the years. Full Story »
Friday, October 27, 2006
Have you seen the 1984 TV ad? How about the 1984 parody?
You TubeApple's current TV campaign, "I'm a Mac, and I'm a PC" appears to be a big success. Sales are up, Macs are hot. So are Apple's TV commercials of the past, including the "1984" parody. Full Story »
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