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Microsoft’s Secret Plan To Defeat iPod, iTMS, OS X.

Secret, high level meetings with Microsoft executives have been held over the past year to develop a rock solid plan to compete with, and destroy Apple’s dominant position with online music and portable music players.

Documents have been obtained by this reporter which show Microsoft is about to launch a major marketing, technical, and legal offensive against Apple, the Linux community, and Open Source.

The document, written by Bill Gates himself and addressed to Microsoft CEO Steve Ballmer, provides the executive management team with “all resources necessary” to overtake Apple’s lead in online music and portable music players, and to “pull out all the stops” in an effort to topple Linux and Open Source as viable threats to the company’s monopoly.

The document not only targets Apple and various major Linux players, but provides specifics sufficient to cause concern for all Microsoft competitors.

First, Gates acknowledges Apple’s unique contribution to the computer desktop and points out that without Apple’s Mac GUI (graphical user interface), Windows would never have seen the light of day at Microsoft.

Gates congratulated Ballmer and the executive team for creating substantial legal “shenanigans” which avoided a huge payout to the government for Microsoft’s monopolistic practices.

However, Gates’ internal and private memo then asserts “Microsoft’s rights in the digital age” and directs the company to do whatever it takes to reverse Apple’s recent good fortunes and to assert Microsoft’s patent portfolio and bring sufficient lawsuits to bear on the Linux and Open Source community. Objective? Microsoft’s customers would never again consider an alternative.

Multiple Microsoft sources, at the risk of not only losing their lucrative management positions, and perhaps bringing on legal action from the company, provided us with sufficient documents to determine that the plan not only has been approved, but was implemented early in 2004.

Microsoft’s recent problems with security issues in Internet Explorer and Windows XP Service Pack 2 are actually a smokescreen designed to avoid public, private, and governmental scrutiny over “the plan.”

“I hereby authorize Microsoft’s executive management team full authority to implement the following plan of action, henceforth known as MS ALOS (Microsoft vs. Apple, Linux, and Open Source) immediately. To avoid financial scrutiny, ALOS will be privately funded by current and former Microsoft employees. The ALOS Plan must remain top secret until all initiatives are in place.”

Microsoft’s ALOS Plan’s executive summary, Part One, then describes the basic competitive initiatives as operations against “Apple, the iPod portable music player, iTunes, QuickTime, and the iTunes Music Store, as well as Apple’s Mac OS X operating system.”

Gates’ concluded the executive summary with a requirement for Microsoft’s legal team to begin “pressing hard against all Linux distributors, Linux users, the Open Source community” with “patent and copyright legal initiatives” to bring an immediate end to Linux and Open Source market share.

While general in nature, it’s obvious from Part One that Microsoft intends to launch an all out war against Apple, the iPod portable music player, the iTunes Music Store, and Mac OSX (having embarrassed Microsoft by launching a durable, dependable, secure operating system while Windows XP remains riddled with problems, security holes).

Should Mac users beware? What will become of the Linux distributors, Linux users, and the Open Source community?

Part Two of the executive summary goes into more details and provides some surprising angles to Microsoft’s struggle to maintain market share and revenue growth.

Click Here for Page 2 and more details…

By the way, Mac360 gives daily Mac updates on Twitter. If you Twitter, give Mac360 a tweet. One more thing. Only the best Mac software gets reviewed on Ron's NoodleMac site. Check it out.

Off Topic Note: Guess what? Kate Mac is back after dumping Windows. Are you ready for a new web site that’s all about Apple? AppleHits covers the Mac, iPhone, iPod, and everything else that’s a hit at Apple.

We’ve updated the NoodleMac site to include more Mac software and daily updates. Click here for McSolo, daily notes by Ron.

    By Tera Patricks  |  Published on Tuesday, October 5, 2004
    Category: Rumor Roundup  |   21 Reader comment(s)   |  Email This  |  Shop Now
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Readers Talk Back:
Jared B. says:

How can these idiots go after linux and other programs just so they can remain on top? Ford was here first then Chevy I think. Say Ford does not like the fact that Chevy is building better cars, how does that give Ford a right to sue Chevy and put them out of business? Did is misunderstand something here?

Someone please give me a response to this one, I am getting sick of hearing about how many ways Microsoft is going to put Apple down but it never seems to happen, and I am definitely going to stop loosing sleep over Microsoft’s threats.

Bill gates is a F***ing bully. I have some cement and two buckets ready.

   — Posted by Jared B.

  Page 1 of 1 Page(s) for Comments on this article.
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