Is Podcasting A Cool Craze Or Fast Fading Fad?

Encore Review: My first view of podcasting was simple—much ado over not much. How could an iPod change radio’s decades old methods? Answer? Easy.

For some on the Mac360 staff, Podcasts are still much ado over not much but the genie is out of the bottle. I’m of the view that Podcasting is here to stay, and will continue to gain market share and increased usage.

The reason is simple. Content and control. It’s what we want to do. Podcasting and iPods give us control to.... (excerpted).

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