Luxury vs. ‘Made That Way.’ Apple vs. Dell’s New XPS.

I’m a Dell user. I’ve been buying Dell products since long before there was Windows; since Dell had a different name. Now I have a Mac. I love it. Now Dell wants to go upscale against Apple’s PowerMac, PowerBook line. What’s up with that?

I still have a Dell PC. And a Sony. And a PowerMac G5 and a PowerBook. Except for business needs (as in, ‘do this or you’re fired!’) I won’t buy another Dell. Ever.

So what is Dell doing? They’re going after the high end of the desktop and laptop market with a new brand, XPS. A.... (excerpted).

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