
Apple’s current TV campaign, “I’m a Mac, and I’m a PC” appears to be a big success. Sales are up, Macs are hot.
Apple’s TV commercials of the past are hot, too, including the “1984” parody.
You remember “1984” don’t you? This TV commercial ran only once in prime time, the 1984 Super Bowl (who played and who won?)
Runner Anya Major ran through an Orwellian world and threw a sledgehammer into a video screen image of Big Brother, supposedly IBM.
The commercial was created by Chiat/Day, Apple’s advertising company.... (excerpted).
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