Opinion: How Microsoft Can Defeat The iPod.

Playing catch up is never fun. Ask John Elway. Or Steve Jobs. For now, Apple is the runaway leader in selling portable music players and selling music online.

Can Microsoft catch up? Will they? Here’s how. Aim different. Up to now, Microsoft’s aim has been poor. They’re shooting at a rapidly moving target and missing.

Apple’s success with the iPod is the target. The target has legs. Microsoft has poor aim. So aim different.

There are a few axioms in business regarding new markets. Since Apple has established and.... (excerpted).

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