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Why 2008 Was Not A Very Good Year For Apple

2008By most accounts, 2008 was another in a string of banner years for Apple.

The Mac is back with the best models ever, OS X Leopard is the darling of the desktop, the iPhone crashed the cell phone block party, the iPod still rules, the App Store is a huge hit, and no one sells more music than iTunes Store.

Oh, and record revenue and profits, too. What’s wrong with that? Stock price. Steve Jobs. Innovation.

2008 could be the year that AAPL owners say goodbye to years of record stock price gains as the market crashed.... (excerpted).

1 Reader Comments

Jared B. said:

I’ve learned to stop reading into all the rumors. Who knows what 09   will bring for Apple. I am so so sick of reading on one website that Steve had a heart attack and then reading on another website that he has pancreas cancer. Then you go to Mac World and they tell you it’s all B.S. don’t believe the hype. Well I am no longer believing the hype. I think Steve is getting old and has made his fortune and maybe just wants to sit back on the sideline and call the shots or maybe he is ready to retire. Look on the bright side, if Steve Jobs did leave Apple again then maybe his replacement won’t be such a communist leader with so many restrictions. I really don’t believe Steve Jobs is the only person than can keep Apple alive. I just hope that if he is stepping down that he picks a good C.E.O to take over.

Snow Leopard

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