The key with Microsoft’s entry into the music market is marketing ability. Rolling Stone says Microsoft has the ability to funnel 350-million Internet users a month to their online music store through Hotmail, Messenger, and various MSN sites.
Is this serious competition for Apple’s iPod, iTunes, and iTunes Music Store?
Both the iPod and online music sales have been hot the past year. Apple has sold over 4-million iPods and it’s the number one portable music player. The iTunes Music Store claims approximately 90-percent of the legal online music market.
Click Here for the full Rolling Stone article.
What will happen? Will incompatibility upset Apple’s iPod customers who won’t (easily) be able to move Microsoft music to their iPods? Will HP’s branded iPod help keep Apple competitive? Or, is this deja vu and 1984 all over again?
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For a Point-Counterpoint review of Microsoft’s entry into online music sales, read “Microsoft Declares War Against iPod and iTunes Music Store.” Click Here for the details.