Apple’s current TV campaign, “I’m a Mac, and I’m a PC” appears to be a big success. Sales are up, Macs are hot.
Apple’s TV commercials of the past are hot, too, including the “1984” parody.
You remember “1984” don’t you? This TV commercial ran only once in prime time, the 1984 Super Bowl (who played and who won?)
Runner Anya Major ran through an Orwellian world and threw a sledgehammer into a video screen image of Big Brother, supposedly IBM.
The commercial was created by Chiat/Day, Apple’s advertising company then, and now; also in charge of “I’m a Mac, I’m a PC.”
The director was Ridley Scott, of Blade Runner fame.
The skinheads in the commercial were actual British skinheads, as filming took place in London. Click Here for a link to a clean version of “1984” in QuickTime format.
All this is well and good, that’s old news, so but what about the here and now?
Here and now consists of a TV commercial parody of Apple’s “1984” original, courtesy of Futurama.
Taking another trip back to the future is an Apple PowerMac TV commercial that made fun of the past, and assumed the Mac would lead the future.
There were times during the late 1990s and early 2000s that many of us assumed that Apple and the Mac might be relegated to the history books, let alone charting history.
Here we are deep into 2006 and Apple has never been in better health. Again, the Cupertino Mac maker is charting the course for the digital future.
Here’s a great TV commercial, courtesy of YouTube, of the PowerMac. Remember how much power they had back then?
We’ve run across a dozen parodies of Apple’s current TV ad campaign, and will bring those to view in future installments of YouTube Watch.