There’s one thing about the information superhighway that we all get and we all hate. Email spam. Spam is a scourge, a plight, a plague, an infestation, a chronic disease which is not easily defeated.
So, if you can’t beat ‘em, join ‘em. Join the spam revolution and use your Mac to send thousands of email messages, documents, web pages, or attachments to your email address list. Is there such a thing as legitimate spam?
Spamming For Fun And Profit
Sending email to people who don’t want your message is spam. It’s junk email. It’s unsolicited email. So, let me back up a bit. I’m not advocating that you use your Mac to send unsolicited email.
You might have a company or organization with hundreds or thousands of email addresses.
What can you do to send them legitimate email messages? The good kind. Non-spam. Totally expected email messages. Opted-in email messages. You need a bulk email app like Mailings which does the dirty work for you.
Instead of bulk email messages, Mailings calls it batch emailing, a subset of mass marketing. That sounds waaaaay nicer and much easier to stomach than true blue spam.
Sweating To The Email Details
The whole process of sending
bulk batch email messages seems easy enough. Grab a list of legitimate, opted-in email addresses. Create a message. Click send. Easy, right?
Except it can be more complicated than that. Out of a few thousand emails, how many email addresses bounced back? What if you want the message to be in HTML instead of text? What about integrating photos, setting up a schedule, logging the batch, or simple personalization?
So many questions. So few solutions. Mailings handles all that and makes the process relatively simple (considering how complex it can be). Check out the complicated user interface.
There’s a lot going on there, but it can be mastered with just a few test email message to a few test email addresses. You can send a text message or an HTML message, as well as attachments.
The message can be personalized based upon additional information (name, address, etc.) other than the email address. Mailings works with your Mac’s Address Book but can also import larger, more complex lists from CSV (comma) or TSV (tab) text files, or even contacts from Daylite or Microsoft Entourage groups.
The Simulate Send mode lets you learn without irritating 10,000 email address holders with a single click.
Mailings comes with a built-in scheduler as well as a throttler to slow outbound messages so as not to overload an email server. Setting up Mailings is straightforward. Start with your outgoing email account information (SMTP mail server and port number).
Other basics include setting up a custom reply-to email address, customized Subject, Priority, and Preview. What’s missing? Mailings can send email but can’t log into an email account to receive bounced back email addresses or update a mailing list. That tedious process remains, well, tedious.
Still, Mailings isn’t expensive, and it is easy enough to set up and use provided you’re familiar with the basic requirements—email account server information, text vs. HTML messages, importing from Address Book or other lists.