The Mac is no longer the domain and darling of the creative crowd, academia, scientists, or the computing tool of the ranks of those who think different.
Today’s Mac is so mainstream in the world that it’s used as a weapon by extremists to inflame and professional writers to incite. That deceptively friendly Mac smiley face icon is behind politics as usual, behind the timelessness of human deception, a tool for those who think ahead.
For Underdogs Or Overlords?
For a couple of decades Mac users were often considered second class citizens by our PC brethren. Technology publications, including Wired, sounded the death knell of Apple countless times, yet we Mac users endured.
Well into the 21st century, the Mac has prospered and become mainstream.
In fact, the Mac has become a non-partisan tool of the left, the right, and the mainstream of the world’s computer users.
Macs and Mac users are at the center of a MAD world—mutually assured denigration of others, deceivers of the masses.
Is it because Apple experienced a near death experience and was resurrected as an angel of light, purveyor of pretty tools to be used for good or evil?
Or, is it something else?
Mac users have gone from underdog status to the very overlords who shape and command public opinion.
It isn’t just Apple’s Steve Jobs who uses an Apple product to create a Reality Distortion Field. Politicians and writers know the power of the Mac and use it to shape our thoughts, control our actions.
Even Scott Adams and Dilbert have joined in to publicize Apple’s magic.
In my research of how Macs are used for good and evil I found an interesting fact. You and I share something in common with political arsonist Rush Limbaugh.
We’re all Mac users. Are we all evil?
Does The Mac Cause Evil?
There was a time, back near the end of the last century, when I listened to Limbaugh’s radio show. He was funny, insightful, entertaining. Something happened to Rush after he started using a Mac. He became a polarizing figure, an incendiary extremist, a Mac-using verbal terrorist of the tallest—and widest—order.
How did that happen? Did the Mac cause Limbaugh’s transformation from a thoughtful, insightful entertainer to a selfish, boorish, inflammatory politician’s stick (or, schtick)? Like Limbaugh, I’m from a small town in Missouri, worked in radio and television for many years, yet I’m decidedly apolitical, tucked neatly into the middle of mainstream.
That said, I fear and confess that I am not immune to the debilitating mental effects Apple’s Mac appears to have on politicians and writers. Writers? Sure.
Writers Of Prostitution
Who writes those crazy, eye-popping, brain-grabbing headlines that pull us into one-way vile conversations online, on TV, and in newspapers and magazines? Writers using Macs. Whether it’s The Huffington Post or Fox News, Mac-using headline writers bait and trap readers and viewers into their web of perspective, a dark place where facts are not allowed. Why? Hits. Viewers. Ratings. The crazier the headline, the more outlandish the position or perspective, then page views, viewers, and readers increase exponentially.
Those tactics are known as hit whoring. Selling integrity for more hits, page views, viewers, readers or audience.
Such actions must be caused by owning Apple products. As a Mac user, and a writer, I’m guilty of similar transgressions. For example, a week or two ago I created a headline for Jeff Mincey’s article How RealPlayer Is The Best Mac App For Video And Audio.
RealPlayer? Really? The best? Deceptive.
It turns out that the only way RealPlayer is the best player on a Mac is if you’re a switcher from Windows and loved the Windows version and found it on the Mac.
How about this one. The Top 14 Most Important Mac Apps Of All Time. It’s a grabber that’s both titillating and exciting. Must. Click. Now.
Here’s one from Mac360’s resident Adobe critic, Bambi Brannan. Affordable Mac Alternatives For Adobe CS5, Pt. 1. Who doesn’t want an affordable alternative to such expensive apps?
Here’s another. How To Turn Your Mac Into A Super Powered DVR. You can’t resist, right? Everyone wants a better, more powerful Mac-like DVR.
The single most popular, most read article ever on Mac360—over 90,000 views—was Jeffrey Mincey’s Faceoff: Which Is The Best Mac Text Editor Ever? It was a simple article about Mac text editors. Nothing more. Nothing less.
Just as Macs are used by Rush Limbaugh to lambast the left while inciting the right, and as Macs are used by editors and writers everywhere to inflame and invite readers to their fact distorting written wares, Macs can be used for good. Such as alerting Mac users to The Very Best Email Program On Earth.
I’m sorry. There I go again. I couldn’t help myself. My Mac made me do that.