The buzz word (phrase) for 2011 will be one-trick pony. If less is more, then more Mac apps are doing more by doing less.
Look at video editing apps. Apple dumbed down iMovie a few years ago. It did less than the iMovie before. Now it does more. So, to do even more, a Mac video editing app must do less. Shave is a video editor that aims to do less. Faster.
Small Is Beautiful
Don’t get me wrong. I’m an iMovie fan today. Such was not always the case. I’m also into Final Cut Studio, Apple’s flagship video production suite.
When it comes to editing a quick video for Flickr or Facebook or friends, both are overkill.
What many Mac users want and need is a video editor that just edits video slices and splices, quickly and easily, and converts the video for easy uploading.
Shave is such a creature. It’s cheap. It’s fast. It’s featureless. Mostly.
Shave is unlike iMovie, Final Cut Express, Final Cut Pro, Adobe Premiere in that less is more. It does less so you get more done.
Less Is More
Shave does have features but you won’t get it for the PowerPoint list of features and benefits. It edits video the old fashioned way. To edit, it’s video in point, out point. Cut, copy, past.
Editing is frame accurate with options for trim, split, and extract video with a click. What you see on the screen is what you get.
Shave also batch converts your video for easy online sharing (AVI, Windows Media, QuickTime movies, H.264 and more). You won’t need the mouse as there are plenty of keyboard controls.
Click and drag to scrub the video and audio to your in and out points.
There’s no onscreen text generation. No special effects. Cuts only, no transitions. Upload with a click to Facebook, YouTube, and Flickr.
Shave is faster and easier to edit than iMovie. All those onscreen video windows can be distracting, though, so organize your editing workflow carefully. Yet another useful, inexpensive, and non-feature laden app—the trend on the Mac App Store.