Macs can be efficient, productive tools. Add an app to a Mac, add a few thousand email addresses, and you can have your very own spam machine.
Or, assuming your intentions are both honest and legitimate, your Mac becomes an efficient way to communicate with the Mac and PC masses. Just click to send custom email to thousands. Because we all need more email, right?
The Big Clean Spam Machine
First, before you rag on me for identifying a legitimate app that can be used for illegitimate purposes, take note of what is happening in Mac App Land.
Apps are coming to Mac users at an ever increasing pace.
It doesn’t take much to create and attempt to distribute a Mac app.
In the case of Massive Mail, even a legitimate web site or an obvious method to purchase said app isn’t required.
Second, I’m big on efficiency and an email app that makes it easy to send a few hundred or dozens of customized email messages with a click can be a worthy app.
Massive Mail Fail
We came upon an attractive Mac app called Massive Mail that does the legitimate side of email. A personal email message to many people with a minimum of hustle, bustle, or clicks.
Massive Mail uses the template method. Create a template, add contents to the message, integrate with iCal, and messages get sent automatically and according to a schedule. Daily, weekly, monthly, whatever.
I see the value and efficiency. I see the potential for problems, too. Left unattended and unsupervised, Massive Mail could create a massive headache for recipients. Or, not. Legitimate uses of mass email abound—organizations, businesses, newsletters.
MM’s interface is straightforward and uses templates to start.
Features are impressive. Create plain text or HTML email. Preview the email before it gets sent. Use Address Book and send custom messages to specific groups.
What’s not there, of course, are the goodies you’d expect to see in a truly commercial mass email app. For example, some way to handle bounced email or manage outdated email addresses, some way to give me stats on what’s been delivered, and so on.
I want to give benefit of the doubt to any Mac app developer with a dream, trust is still important.
If you want my money, Massive Mail, show me a web site that says you’re serious about building and supporting a Mac app. Show me a way to buy your app that doesn’t smack of a one-night-stand app developer.
Show me a way to get the details on your app without resorting to other sites here and there. Before you slap a price tag on an app and stick a few window photos on your MobileMe gallery, check out a real Mac mass email app for inspiration.