My marketing friends tell me that differentiation is key. Products must be able to differentiate themselves from other products. Macs are certainly different than Windows PCs.
iPads are different from other tablet devices. iPhones are different than most smart phones. Here is a look at the most differentiated Mac app of 2011. New photos made old inside an onscreen camera.
It’s All In The Interface
For the most part, digital cameras take decent photos that are rather sterile and pristine and devoid of character and flavor.
The Mac has a few dozen apps that take fresh, clean, colorful digital images and enhance them to the nth degree.
Even iPhoto can enhance photos with a click or two or three.
Is there a way to give a photo that old-time look? A look that’s over saturated, weathered, torn, as if the photo sat around in a scrapbook for a few decades?
Yes, plenty of apps do that. But only one does it inside the camera. No, not the camera you use to shoot the photo. The camera on your screen.
Have Mouse, Will Click Camera Buttons
One of the more interesting (and expensive) Mac and PC apps to come along in ages is Lo-Fi, which applies retro filters to your digital photos.
Lo-Fi? As opposite to Wi-Fi? Or, as Low Fidelity? Whatever the monicker, Lo-Fi is unique and differentiates itself in two very basic areas. Interface and price tag. To see it is to believe it.
It’s a camera. An onscreen camera. Drag and drop a bunch of photos onto the camera’s view screen. Select a photo by clicking on the arrow buttons above.
Click other buttons to change the image to something old looking (applying the aging process filters). Share with Facebook or Flickr.
It’s that easy. And it’s not quite that easy to operate Lo-Fi.
By opting to use a camera interface instead of a typical app interface with menus and buttons, Lo-Fi is unique. And confusing.
It takes awhile to figure out which buttons and arrows do what. The results speak for themselves. Lo-Fi has a bunch of preset filters which can be applied to your photos to give them a wonderfully antiquated look.
Typical photos become like old photos from yesteryear—with a click or two. Thankfully, there’s a seven day trial period. The Lo-Fi interface is a bit cumbersome to use, as opposed to the more traditional Vintage Scene which gives similar results at less than a third the price of Lo-Fi.