You know what catches my hair on fire? The latest trends designed to get me to do something I don’t want to do.
The techno pundits are all a blabber this month about Google Music Beta and Amazon Cloud Player. What do they do? They play your music over the air, from a server in the cloud, direct to your chosen digital device. It makes it sound like iTunes is so 1999.
Consider The Source
It wouldn’t have anything to do with both Google and Amazon being big proponents of cloud services, would it?
And, what problem does it solve? It’s not like synchronizing my iPhone or iPod or iPad to iTunes is so difficult now.
Seriously. It’s a click. The way iTunes works gets all my music, my videos, my photos, my TV shows, my movies to my iDevices with a click. Give me some idea how that can be improved by shipping stuff to the cloud and then downloading it again to my cherished iDevice or my Mac.
Whats the matter Google and Amazon? Got iTunes envy? Is that a trojan horse in your pocket? Or, are you just glad to see me?
Bread Dead Is As Brain Dead Does
First, my iTunes to iDevice system works, whether I’m connected to the internet or not. Second, it doesn’t cost anything. Does anyone believe that Google Music and Amazon Cloud Whatever will be free forever?
This is the movie Zune Meets Google TV. It’s a brain dead idea.
One, I don’t want to store my music (or a database of my music) online. Two, sometimes I’m offline and I want to listen to my music. Three, ISPs and cell phone carriers charge for bandwidth. Why waste it on something that’s not broken?
In case anyone noticed, AT&T and Verizon charge real money for over-the-air bandwidth. That stuff’s not free. Compare it to what iTunes does already for free. Wait. That’s a clue. Google and Amazon want to unseat iTunes with some kind of uberkewl new cloud service to entice the masses away from Apple’s grip.
Please. Where’s the one more thing? Where’s the think different? Google and Amazon’s efforts don’t bring anything new or better to the table. It’s something else I have to manage. There’s not more music, more features, more stuff. It’s just a place to hold what I already have.
Enter The iCloud
I know what you’re saying. “Alex, Apple is about to introduce iCloud.com to do the same thing.” You were thinking that, right? Google and Amazon just did it first, so I’m leading the Sour Grapes Parade™.
On the contrary, Buckaroo Banzai.
Microsoft and PC makers had tablets years ago and Apple blew them away with the unchallenged iPad. Ditto for touchscreen smart phones, the MP3 player, and coolness.
I’m of the opinion that Apple will, indeed, Think Different™. That means iCloud, whatever it will be, will not be a copycat service, and won’t resort to the brain dead function of merely storing elsewhere what our Macs and PCs and iDevices store just fine right now.
Google and Amazon want everything in the cloud. That’s where they live. They want us to join them. For a price. Will we? Email is one thing. A few photos and YouTube uploads are another thing. Buying stuff online is totally different. I’m sure I don’t want my whole digital life—starting with music—to be sucked up into the Google and Amazon motherships, whose hive of nerdy executives want me and my money to join their collective.
No, sir. I’d rather stay in the comfort of my own personal reality distortion field, the way Steve Jobs intended.
UPDATE – Here’s another take on where Apple is headed toward so-called cloud services.