Storing data online instead of on your Mac or PC is all the rage. It’s called cloud computing. Yes, it’s been around awhile.
The latest scuttlebutt is that Apple is preparing a humongous new data center to become iCloud.com. What will Mac and iPhone and iPad users store in the iCloud? Most pundits think Apple will store our music and movies in iCloud. I don’t think so.
Reading The Tea Leaves
My Apple and Mac prognostications are no better than the next Mac mommy, but I can see a fly in the ointment with one eye closed, one hand behind my back, and while changing a toddler’s diaper.
Go ahead. Try it. It’s not as easy as it sounds.
So, iCloud is set to be Apple’s online storage system. What will we store online?
More than a few pundits suggest that Apple will store copies of our iTunes music, probably videos, MobileMe data, and other goodies. The fly in the ointment is music.
At first, it sounds plausible. Forget storing and synchronizing our iTunes music collect between Mac and iPhone (or iPad or iPod touch). Let’s just keep it all stored on iCloud.com, along with other stuff, and stream it when we need it.
This Idea Is Brain Dead
Apple realizes that cloud computing, in whatever form it becomes, is a chunk of the future. Google and Microsoft are pushing cloud storage on us with more effort than my five-year-old does when trying to get the cat into the dryer.
Streaming iTunes music? I don’t think so. Why not? Data limits. Many iPhone plans have monthly data caps which will put a crimp on the online storage craze, particularly for music. That trend isn’t limited to cell phone carriers. Internet service providers are doing the same thing.
Bandwidth costs money and them with the bandwidth wants us to pay more when we use more. Why? Because streaming movies and videos and music has become all the rage and ISPs and telcos see money in them there hills of packets.
Supposedly, most Mac users don’t reach the usage caps set by ISPs. That was then. This is now. In the age of Netflix, YouTube, and now the potential of iTunes streaming media from iCloud, ISPs and cell phone carriers want (and, may need) bandwidth limits.
That’s bandwidth limits. Translation? Tiered pricing for usage. Translation. We pay more money to use whatever is in the cloud. I’m not the only one who thinks this way. David Martin, in Cult of Mac, thinks data caps could kill the cloud entirely. I don’t think so, but severely restricting caps and expensive tiered pricing would cause us to spend more money or use the cloud less.
Right now, in this economy, less is more. It’s not like I have a problem syncing up my music and movies from Mac to iPhone now. It’s free and fast and mostly trouble free. What’s not to like?
Whatever Apple has planned for iCloud better be really good because streaming iTunes music and movies is brain dead.