How does an app developer compete with a decent to-do or task app that’s priced about the same as a trip to Starbucks?
What’s cheaper than cheap? Free. Here’s the tale of a GTD-like to-do app that runs across the spectrum of 21st century buzz words. Mac, iPhone, Windows, Android, iPad, Cloud. It’s a simple app that’s good for to-do items, tasks lists, syncing between devices. And it’s free.
Cheap? Ha! Free Is The New Business Model
Just minutes ago I extolled the virtues of SpeedTask, a competent Mac app for to-do’s and tasks; an app that has an iPhone version, and syncs your data to the Cloud.
All the right buzz words come into play. Apparently, the business model that charges for products and services is, already, an hour later, antiquated.
What’s better than cheap (which is now quaint)? How about free? Wunderlist is a Mac, iPhone, iPad, Android, Windows PC, and Cloud-based GTD-like, to-do and task list app that’s one upping the competition.
The only way Wunderlist could be any better than free is if they paid me to track my to-do items for me. Hmmm… That’s a business model I can understand.
How Do They Pay For All This?
Other than being a multi-tasking Mac mommy, I don’t know much about the economics of Wunderlist’s business model. I understand the old fashioned Walmart method. I give Walmart money. They give me diapers, canned goods, and credit card receipts.
Wunderlist has a very compelling feature list, considering the price tag. Prepare to be impressed. First, it’s a simple app that’s easy to set up and use. Click to add a task or to-do.
Add notes to each item. Sort items into lists (good for small projects with multiple tasks) using drag and drop.
Add due dates to each task item. Add stars to important tasks. Use the Focus function to filter out unwanted items when your to-do list grows too big.
Your to-do items sync automatically to the Cloud via your Wunderlist online account. Items are then synced with other devices, including iPhone, iPad, Android, and Windows PCs.
All of that and Wunderlist actually works pretty well. And it uses the latest 21st century buzz words—Mac, iPhone, Android, and Cloud. And, it’s free. How can that be?
I don’t claim to understand the economics of Wunderlist’s business model. It seems to be something like the economic model of having children. All the money goes out and doesn’t come back. Wunderlist builds apps and lets us use them for free. What do they get in return?
Wunderlist isn’t Things or OmniFocus. It doesn’t sync up with iCal. It needs repeatable item entries and notifications for upcoming to-do items. It’s just difficult to complain about nit picky shortcomings because it’s, well, free.
I love the background wallpapers in Wunderlist. Maybe they should charge for those. I’d buy (just kidding).