One of the more notable casualties of Apple’s iPhone App Store success is the shortage of creative names for photo apps, and that includes Mac apps.
There is no shortage of new photo enhancement apps that make it easy to create colorful, effects and filter-laden professional photos with little more than a click and a measure of good taste.
Creative Apps Need Creative Names
App names come in three flavors. Creative, bland, and descriptive. Take Adobe’s popular Photoshop. It’s both descriptive and creative. Adobe’s Fireworks? Who know what that means?
One of dozens of new Mac apps that promise to unleash your creative self is Photo Effect Studio which manages to blend together all three name flavors.
Fortunately, the app itself is memorable because of what it does.
With a few clicks, mundane and ordinary photos can be transformed to photos that drip with the creative touch, even though the touch implied is nothing more than a little taste mixed with an appropriate series of points and clicks.
In other words, classy-looking photos are easy with Photo Effect Studio.
Open, Select, Click, Save
Here’s how it’s done. Open Photo Effect Studio, click to find a photo on your Mac, select one or more of the preset photo enhancement effects, click to save.
On your Mac, this is what you’ll see:
Thumbnail effects are displayed in the left column. Click on one and your photo is immediately transformed.
To the right of your photo are granular controls for each effect. This allows you to adjust the presets and create your own custom effects. A single click resets all your changes.
Photo Effect Studio’s interface is almost spartan and bathes you in simplicity, not subtlety. Effects to the left, granular controls to the right, photo in the center.
At the top are a few other tools which allow you to select more presets and add an attractive array of frames to your photo.
Photos can also be uploaded to Flickr. Preferences are nominal. The only other tools include rotate left or right, undo, and zoom. Inexplicably, there’s no crop tool, no photo management functions, and no way to save effects changes for future use.
Some of the effects would not work properly (depending on background) and you’re bound to JPEG images only.
The interface, while simple, has some quirks, too. The scroll bars on the right and left are non-typical. If what you need is a variety of effects with a click, Photo Effect Studio does that, but only on one photo at a time. There’s no try-before-you-buy option in the Mac App Store, but an inexpensive lite version is available.