Any Mac and a decent HD camera are years ahead of production video tools from just a generation ago. My entry into non-linear video editing began with Apple’s first Final Cut Pro on an iMac DV back at the turn of the century. Since then, FCP and all the plugin tools have swept into video production.
Here’s a look at FxFactory and some of their collection of plugin effects.
How To Drop In Callouts On A Mac
First, a quick overview of Final Cut Pro X and FxFactory. Apple took the video editing and production industry by storm with Final Cut Pro back in the last century.
FCP quickly became the modern standard for high quality, low cost video and audio production.
Then, just last year, Apple shocked the world again by dumping the highly acclaimed Final Cut Studio suite in favor of a new way to edit in Final Cut Pro X.
The industry revolted and Apple took a lot of heat for their cavalier “out with the old, in with the new” attitude.
What saved the day was a continual stream of improvements to the new Final Cut Pro X, and the fact that it was, indeed, easier and faster as a video editing and production environment.
It didn’t take long for industry tagalongs to enter the field with plugin effects for FCPX. One of my favorites is FxFactory, a package of free and commercial effects and trial versions. You simply download FxFactory and all the plugin effects and packages are available for trial in FCPX.
One of my favorites, and highly prized by clients who want features focused in a video, is Callouts, from RippleTraining.
What this affordable plugin does is give you unlimited options to emphasize a portion of a video clip. Here are a couple of examples of Callouts in action.
Callouts makes it easy to drop in speech or thought bubbles on top of a video clip. Add focus to a video clip with shapes and circles, and a text explanation, as in this example.
Callouts gives you options to place lines, arrows, shapes, magnifiers, and text anywhere on the clip. You control line thickness, colors, and fonts.
There’s no easier way to drop in callout options to a video than Callouts. Here’s a video look at Callouts in action.
Callouts is just one of nearly 150 different filters, effects, generators, and transitions for Final Cut Pro X, and each can be tried out on your Mac.
Most of the plugins come with presets and controls to get you up to speed quickly. The plugins work well on any relatively new Mac with a fast graphic card.
These are professional level tools for video production. While installation is straightforward, the learning curve on a few can be intimidating.
That said, FxFactory (RippleTraining and others) provide video tutorials so you can see exactly how to implement each plugin, and view how it works. FxFactory Pro also comes as a trial download.
How good is FCPX, FxFactory, and a modest HD video camera? Back in the day I spent about $150,000 for a Sony video editing suite (3/4-inch), with modest digital effects, and a $12,000 plumbicon video camera.
Any Mac notebook with FCPX and a new HD camera provides more capability and higher quality.