Walt Disney’s legacy land is a carefully manicured and cultivated fantasy place, where, for a stiff price, customers get a few hours of pleasure.
How is Apple any different than Walt Disney World? We pay a price and we’re entertained in a world that’s not reflective of the real world, a fantasy land full of delights and pleasures.
With Apple’s carefully constructed walled garden strategy unveiled, we can ask a few questions. Can Apple be trusted?
Who Monitors The Monitors?
For nearly two hours I watched in amazement as Apple unveiled the latest and greatest, a digital menu of useful toys and gadgets that brought oohs and aahs from the crowd of disciples.
Newly crowned CEO Tim Cook looked comfortable and completely in command as his executive team trotted out new products and features at the recent WWDC keynote.
Layer by layer, Apple’s view of the future of computing became clear. First, the Mac. It’s not dead, but evolving ever faster, lighter, and quickly shedding legacy functions like Disney dismantled Tomorrowland as a relic of yesterday.
The latest MacBook Pro comes without a hard disk drive and without a SuperDrive, making it a professional version of the ubiquitous MacBook Air.
Remember the Documents folder? In the future each app will handle its own files, the way Mail takes care of messages, or iTunes takes care of music, or iPhoto takes care of photos.
Our Mac’s files will reside on Apple’s storage devices in the cloud of clouds, iCloud. For a price.
Apple is sinking their claws deeply within our most precious information, making it easy to use and save and transport between a growing line of Apple devices– Mac, iPhone, iPad.
Email can show up on every device at any time. Ditto for photos, music, movies, and contacts. What do we have to do to make it all happen? Pay the piper.
In the future of iOS on Apple’s portable computing devices Google will be an afterthought. Even Google Maps is replaced by Apple’s homegrown version with 3D, turn-by-turn directions, and much more.
As if to snub the past, which was desktop computing, Apple didn’t even mention the iMac or MacPro (the former is long in the tooth, and the latter got a modest CPU upgrade).
Layer by layer, the future is becoming crystal clear. Siri moved from the iPhone to the iPad. How long before we talk to our Macs and it talks back?
Siri does more than just reminders. Siri in iOS 6 for iPhone and iPad will integrate with apps, and learn the vocabulary of sports, movies, and restaurants– and in dozens of languages.
Apple has already built their own version of Disneyland, creating a paradise place where our digital lives are managed for us, not un-similar to The Truman Show. In iOS 6 we’ll have boarding passes, movie tickets, store coupons, and much more– all available with a touch.
With FaceTime we’ll be able to talk to anyone anywhere– face to face within Apple’s FaceTime theme park.
Even the simplest of devices– the phone– in the iPhone will receive new touches to keep us tethered to Apple’s toys. Touch to Reply with Message, touch to Remind Me Later, touch to send a quick message without even creating the message.
I’m already in love with the Do Not Disturb list and it won’t be here until iPhone 5. If someone steals my iPhone I can send it a phone number in hopes the thief will have a heart and call me and set up a prisoner swap (money for my phone).
Apple’s co-founder and CEO, Steve Jobs, may be gone but his legacy lives on as a Big Brother with greater influence than Walt Disney. Instead of fantasy and entertainment, Apple’s carefully cultivated product line seamlessly integrates information and tools and apps in a way that delights all those who can pay the price.
The future of personal computing is mobile. Apple sells more notebooks than iMacs and MacPro and Mac mini models combined. It all started with the iPod. What was once Mac and FireWire only quickly spread to other handheld devices. iPhone and iPad users don’t even need a cable– access to Apple’s World is wireless.
One layer at a time Apple divulges the present and future of personal computing devices with features so pleasant to use that we stand in line to pay more money than with other devices. And our customer satisfaction is the highest in the industry.
Big Brother indeed.