Even Mac users got in on the fight. Macs were compared to PCs. PCs were compared to each other. If you thought those inane bullet point specification battles were of a bygone era, they’re back.
Now it’s Apple’s iPad vs. Google’s Nexus vs. Amazon’s Kindle Fire vs. Microsoft Surface.
Why Apple Killed The Specification Wars
As interesting as it was back in the day to compare PCs and Macs using a table or matrix (it’s like a table, but more expensive), I’m glad those days are gone.
Thank Apple and Intel for killing the long list of specifications on PCs.
Apple preferred to focus on the Mac’s superior user interface and better user experience.
PC makers focused on CPU speed, hard disk drive size, monitor resolution and a whole laundry list of technical specifications that didn’t have much to do with web browsing, email reading, movie watching, or caring for photos.
I was certain that Apple had killed specification comparisons for good when the iPhone came along. Who cared what the internal workings were? We just loved pressing buttons and buying apps.
Then, along came the iPad and the post-PC era was born, and the tablet was so advanced we already knew how to use it (fingers).
Specification Wars Break Out All Over
Competition has reared an ugly head and reverted itself back to 20th century. Within a few months, iPad competitors appeared. Amazon’s Kindle Fire, Microsoft’s Surface, Google’s Nexus 7, all gunning for the territory that iPad pioneered.
What happened next? Bryan Chaffin at MacObserver came up with a product comparison chart that’s loaded with specifications for each tablet; everything from dimensions, weight, display size and resolution, CPU, storage, camera, and all the other technical goodies we’ve learned to ignore since the iPhone’s launch in 2007.
Oh, dear. Have we made no progress since the dawn of the century? Chaffin’s detailed comparison and analysis of the various iDevices is worthy reading for those who must compare and contrast everything except what really counts.
What the user uses and what the user does with the device and how the user does it. That kind of detail just doesn’t look good in a product table, does it?
Suddenly, we’re back to comparing size and weight and CPU and pixels and storage and battery life and PowerPoint bullet points of technical specifications such as radio, GPS, compass, magnetometer, accelerometer, and various and sundry sensors.
Despite the obvious advances in technological wizardry and interface, humanity hasn’t changed much, has it? The peace was fun while it lasted.