Apple has one of the most loyal customer bases in the technology world. The company must sprinkle every Mac, iPhone, and iPad with some kind of magical pixie dust that makes us loyal users. Would you be willing to switch? If so, what would it take?
What. Price. Loyalty?
Last week I read a report on just how loyal Apple’s iPhone and iPad users are to the company. One Goldman Sachs analyst says every iOS customer is worth $1,053 to Apple.
Goldman Sachs conducted a customer survey to try to understand what it would take for a customer to switch platforms.
Over 20-percent said they wouldn’t switch regardless of any discount or amount. Over half said they would need a discount more than 30-percent. Apple commands a customer loyalty that borders on fanatic and rabid.
What about the Mac? What would it take to get you to switch from your Mac to a Windows PC?
It’s easy enough to buy a less expensive Windows PC, though these days, feature for feature, component for component, the Mac is competitively priced with more powerful PC notebooks and Ultrabooks (what PC manufacturers call their version of the MacBook Air).
While Windows PC sales are slipping, and PC manufacturers find ever more ways to lose money on their market share in the post-PC era, Macs continue to sell at record numbers.
If someone offered you a comparable Windows PC to switch from the Mac, would you take it? If someone offered you $1,000 to switch from a Mac to a Windows PC, would you take it?
Regarding the iPhone and iPad user survey, Goldman Sachs found that over 20-percent wouldn’t switch regardless of the discount. A whopping 61-percent wouldn’t switch, even if the discount was over 30-percent.
Mac users express a similar kind of loyalty, though Macs cost even more than iPhones and iPads, and, for the most part, files are interchangeable between Macs and PCs, which would make a platform switch a bit easier.
We’re a Mac using, iPhone toting, iPad hold Mac family, and proud of it. It’s not rabid fanboy-ism, but more of an educating, experienced, tasteful, and discriminating choice.
What about you? What would someone have to do to get you to dump your Mac? What could Apple do to sour you on Mac ownership so much you’d be willing to switch?