It’s been over 28 years since Apple caused the second computer revolution by launching the Mac and the graphical user interface. I grew up on the Mac. I never used DOS so I don’t know exactly what I missed.
Over the years Apple has launched revolution after revolution, and the end result is advanced technology made easy. Revolutions don’t come every day. In fact, Apple is more about evolution and it’s perfectly exemplified by the new iTunes.
Dr. Frankenstein’s Monster
Quick. Name the most used technology monstrosity in the world today. No, it’s not a BlackBerry (but, good guess). No, it’s not Microsoft’s Internet Explorer (it comes it at #2).
Just as Frankenstein’s monster was cobbled together with various and sundry body parts, so was Apple’s ubiquitous and used and loathed iTunes.
The media app that does everything has been long in the tooth for years and in need of not only an upgrade to simplicity, but a revolution.
Remember, Apple doesn’t do revolutions every year, so iTunes 11 (coming soon to a Mac near you) is redesigned but still much the same old iTunes.
Think of iTunes 11 as Frankenstein’s monster after an Extreme Makeover. A facelift. New teeth. More hair. Some weight loss. But deep down inside iTunes 11 is just like the previous generation.
That is to say bloated, cumbersome, confusing, cluttered, but made over with a little time in the tanning booth.
iTunes 11 looks a bit less like a store and more like the Target of online media shops. Without tabs, Apple introduced tabbed sections for Songs, Albums, Artists, Genres, Playlists, and Radio. Then a button to get to the iTunes Store.
iTunes 11 sports a new MiniPlayer which looks more or less like all the other 3rd party iTunes mini player apps on the market.
Even the iTunes Store has been given a makeover, but it’s still a store and that means window dressing.
The problem with iTunes 11 isn’t that iTunes didn’t need a makeover. It’s that iTunes was so in need of remodeling that it was easy to predict what Apple would do.
And what was done was just a little remodeling (not that there’s anything wrong with that). Apple has become predictable. Before new products are announced most in the business know what Apple is about to do.
Gone are the days of One More Thing™ to give yet another reason to struggle through the day.
Apple, our beloved techno gadget maker extraordinaire, has become predictable, even boring. If Apple cannot get legions of customers and followers excited about the next great thing, or extend a Reality Distortion Field over mundane product upgrades, then what hope is there for humankind?
I miss the ‘One More Thing…‘ episodes but Apple’s new predictability is rather soothing. I can count on next year’s iPhone being better than this year’s iPhone (which I can hand-me-down to my husband). It’s good to know that next year’s Mac will be thinner, lighter, faster, and cooler than the year before.
An occasional ‘One More Thing…’ would be nice once every year or so.
Still, at least Apple can still spell innovation. Remember When HP’s Slogan Was ‘Invent?’ The New HP Is All About Copying Apple’s iMac.
The times are certainly changing. Which Gets Used The Most? Your Mac Or Your iPad (because inquiring minds want to know)?