We’ve also sprinkled in Apple news and commentary because, well, the Mac is a big part of Apple. Rather, the Mac once was a big part of Apple. The times have changed and Apple has moved on to become the darling purveyor of highly desired digital devices.
What about our beloved Mac?
A Small Part Of 21st Century Apple
There was a time that when we talked about the Mac we were talking about Apple. Then, early in the 21st century, it all began to change and the Mac’s rule unraveled.
First, the iPod. Then, the iTunes Store (which also sold to Windows users). Apple’s focus moved to devices connected to the Mac.
Along came the iPhone and Apple’s cash cow jumped the fence to a larger, more rapidly growing revenue stream.
Even the diminutive iPad outsells the Mac in number, revenue, and profit (I’m guessing, but this is a downer article, so cut me some slack).
To be fair, the Mac is not dead, and is not likely to die anytime soon. But it’s obvious now that it is fading from prominence at Apple, and perhaps fading away from Mac users, too.
How can I tell?
Look around at all the once proud Mac-oriented websites. You’ll be hard pressed to find information about the Mac on MacDailyNews today. Macworld? It really should be called Appleworld. Cult of Mac? How about Cult of Apple?
One of our favorite and most frequented sites these days is MacSurfer’s Headline News. Most of the listings of headlines and links are about Apple the company, and not much about the Mac.
Our hunger for Mac news, Mac reviews, Mac app reviews and the latest Mac scoop has been diverted to a growing stream of all things Apple. Among the most trafficked websites today are TUAW (the unofficial Apple weblog), AppleInsider, The Loop, and DaringFireball— all deeply involved in all things Apple, and where the Mac is almost a footnote.
The Mac was once mostly synonymous with Apple. Today, the Mac is merely a part of Apple’s growing success, and a minor part at that. As the Mac has faded away in prominence (at least, at Apple), Mac user’s have turned their attention to the larger Apple story. iPod, iPhone, and iPad have attracted more customers to Apple than the Mac.
Today, Apple’s Mac line is the best ever. Quality is high. Price is competitive. Each new version of the Mac meets with applause from the Mac faithful. How much longer will the Mac be a Mac? How long before it fades or morphs into a different products altogether? The future of computing is not desktop, and not laptop, it’s handheld.
If Steve Jobs was correct and declared the Post-PC era, then the Mac is not the future, either.