Hey, have you heard the latest? Apple is coming out with a new iPhone. Just in case you missed the news, this new iPhone is either boring (more of the same) or merely evolutionary (vs. the revolution launched by the first iPhone in 2007).
As I drooled over all the shiny eye candy features in iPhone 5 it struck me that the iPhone has fallen into the same plodding, methodical, evolutionary upgrade cycle of the Mac. Hey, Apple. It’s time for the next great thing. Again.
You Say You Want A Revolution?
Whatever the device, year after year Apple updates and upgrades their wares. Smaller, thinner, lighter, more powerful, more refined, and mostly at the same price point as last year’s models.
The original Mac was a revolutionary device which marked the dawn of easy-to-use but powerful computing tools.
The original iPod was a revolutionary portable media device which rapidly demolished competitors with insufficient polish and seamless capabilities.
The original iPhone was a revolutionary device– a phone, an internet connection device, and a portable media player.
One could easily argue that the iPad was more evolutionary than revolutionary because it’s not much more than a very big iPod touch.
Apple continues to push the envelope of design, of course, with each new iteration of Mac, iPhone, iPad, and even iPod an steady improvement over the last.
Even the aging and creaky OS X continues to be refined and polished and Apple finds new ways to add functionality without mucking up how easy it is to use.
Well, Mac users, take a moment to reflect. When was the last Mac revolution? OS X? The Cube? Intel Inside? The absence of disk drives or Super Drives in new Mac notebooks?
Let me ask the question. Where’s the revolution, Apple? Where’s the next great thing? I’m ready, and not just for something new and shiny, a highly polished version of last year’s model. I’m ready for a revolutionary Mac.
Retina display? That’s nice and all, but it’s not like Apple got the idea from a focus group. Aluminum body? Beautiful, durable, recyclable, but don’t drop it on a corner, please.
From my perspective as a Mac user with a nearly empty credit card balance, it seems that the marketplace, those hundreds of millions of loyal Apple customers, are ready for the next great thing.
But what is it?
Siri? Siri makes for a great interactive demonstration and a TV commercial, and is fun to use, unless you’re from Scotland (or anywhere else except Nebraska). But as personal assistants go, Siri isn’t all that useful. Yet.
Apple under new CEO Tim Cook is more predictable than the company under Steve Jobs. Much of what the company produces now was probably started and approved under Jobs’ reign. Somewhere over the next year or two it will be time for Tim Cook to show the world the next great thing instead of merely polishing up last year’s wares and calling it new.
I’m a Mac user. I’m used to a little revolution now and again. It’s time.