More smart phones are shipped world wide with Android OS on them than Apple ships iPhone s with iOS. So, Android is winning, right? Not so fast. There’s lies, damned lies, and statistics.
Yet Another Survey Says
Take the accurate assumption that Android OS’s market share is about double that of the iPhone. Android is winning. Forget the fact that Google doesn’t make money with Android and Apple makes enormous profits with iPhone.
There’s an underlying difference between Android smart phone customers and iPhone customers that you don’t hear mentioned much by the technorati intelligentsia.
iPhone users use their iPhones far more than Android smart phone customers use their smart phones.
Survey after survey shows that iPhone customers browse the web more, buy more apps, view more videos, and do more of nearly everything than Android smart phone customers.
It’s not just app usage, either, though browsing is important because Google tries to make money by selling advertising on both iPhone and Android devices.
Qualitatively speaking, the iPhone and iPad have a far richer and more robust selection of apps than found on Google Market. And no malware.
According to other research, iPhone customers actually generate more advertising revenue per person than Android OS smart phone customers. And, we spend more money online.
If Google has yet to make a profit on Android OS, and search habits are changing and moving away from Google’s search model toward apps, how is it again that Android is winning?
One could argue that the average iPhone customers is smarter and gets more usage from the iPhone than the average Android OS smart phone customer.
Try buying apps and media on Google Play and then compare the experience to the iPhone’s App Store or iTunes. One is simple and easy and inviting. The other is anything but that, and less. Is it any wonder Apple’s customers have a higher satisfaction with iPhone than other phones?
In short, Apple’s iPhone customers consume more with their phones than Android smart phone customers. More apps, more browsing, more music, more movies, more TV shows, more books, and more money to make it all happen.
For all the billions that Google has poured into Android you would have thought they would focus on the user’s interaction with the device, apps, and ecosystem. Then again, look at Google’s search engine results in Safari, and you’ll see that Google’s focus is not on the customer.