The 21st century version of that is more focused: Bashers bash Apple. Why? In the age of sensationalist media, Apple is an easy target for technology pundits with an ax to grind and journalism rules to bend. What’s the number one technology flop of 2012? Guess.
Antennagate Meet Mapsgate
What constitutes a technology product flop these days? Is it lack of sales? No customers? No profit? Failed product launch? Closing a manufacturing plant? Whatever could it be?
Instead of looking around at what should be selling but isn’t, let’s check out CNET’s Tech Turkeys of 2012 instead.
Why? Because CNET won’t give you a simple list. Instead, you’re treated to a slide show of images so you’re sure to click and click and click and watch more ads, a new one with each slide, ad nauseam.
Instead of insightful analysis or investigative reporting of companies whose products didn’t make the grade, CNET decided to redefine the term flop, and go into National Inquirer and supermarket tabloid headline mode.
The results are predictable refuse from today’s digital rags bent on driving page views and ad views instead of learning what journalism means.
#10 – Sean Parker’s AirTime: Who? What? Another social network bit the dust? Who knew?
#9 – Zynga’s Executives: Is this a tech flop? Or, a personnel problem?
#8 – Mike Daisey: Oh, it’s neither tech nor personnel, it’s fowl. As in lying chicken.
#7 – Steven Sinofsky: I’m still waiting for something tech, instead it’s more personnel.
#6 – Facebook’s IPO: Oh, my bad. It’s financial flops. Except Facebook’s stock is up again and made plenty of billionaire and millionaires.
#5 – Scott Thompson: Who? Oh, the former head of Yahoo! They change every year anyway.
#4 – Blackberry 10: Finally, a little bit of tech. But flop? It might flop if they release it.
#3 – Fake Nokia Photos: Is Nokia still in business? Those fake photos show how tough life is for a former tech giant.
#2 – Apple’s Maps: Yeah, this is such a flop that iPhone 5 customers had to stand in line and wait months to get a new phone. And, Google decided to release their own iOS 6 app. Win, win, win. Where’s the flop?
#1 – America’s Patent System: Hmmm. How did it make it to #1 on the list? Has USPTO changed something recently?
Much ado over not much, CNET. Are these real tech flops?
Apple Maps wasn’t so much of a flop as it was embarrassing, you know? More than half of the list are simply personnel or personality issues.
The patent system didn’t break in 2012. It’s been broken for decades. The BlackBerry 10 won’t flop until it actually goes beyond vaporware. That leaves the list of 10 tech flops with only one that’s a tech project that flopped, and it came in at #10.
You want some tech flops? How about Motorola? Or, HTC? Or Nokia’s inability to transform itself into a Microsoft subsidiary?
How about Microsoft Surface? You could easily add Windows 8 or Windows RT to the list. Or, Microsoft CEO Steve Ballmer? How about Linux on the Desktop? Or, Google’s Nexus anything, or Amazon’s Kindle anything? Those are all flops by the standard definition.
So, what’s the worst thing to happen to Apple in 2012? Mapsgate? I don’t think so. Other than public tarnish, which Apple gets regularly anyway, how is it a flop for anyone? Even Apple’s stock isn’t a flop in 2012. It’s up for the year, and the drop of 200 points made a lot of money for investors cashing out before the fiscal cliff disaster of 2013.
You want an Apple flop for 2012? Here’s a few. Steve Jobs didn’t rise from the dead. The iPad mini didn’t have a Retina display, and wasn’t priced at $199. That’s about it. All the rest of those so-called flops are just rubbish.