To Google, on the other hand, you’re the product, and the company wants to track your every move, and sell the data they collect to the highest bidder. How can Apple win my heart and mind and money?
Keep What I Do Private
Privacy may be the one huge difference that Apple can create vs. Google. Many of us have Facebook fatigue and cringe every time there’s a new update to the Wall.
Likewise, every incoming and outgoing email message to and from my Gmail account makes me cringe at the thought of Google’s digital fingerprints all over my digital unmentionables.
Why do you think Google gives away so much for free or very low cost? They’re in the business of collecting and selling information.
Gmail is free because Google wants to search through your messages to learn about you. Google searches are free because Google makes money by both selling advertising, and collecting and selling data about you.
Why does Google give away Android OS for smartphone and tablet manufacturers? Why is the Chromebook notebook so cheap? Because Google doesn’t make money on the hardware or the software.
Google makes money by watching you and what you do and where you do it, and collecting and selling the data for huge profits.
Where does Apple fit in? Doesn’t Apple do the same thing? Not to the same degree, of course. And this gives Apple an opportunity to create more differentiation between Mac, iPhone, and iPads vs. Android devices.
Privacy. Already Apple is rejecting App Store apps that use cookie-tracking methods, after deprecating the individual user ID, the UDID that was used to track users. Instead, Apple is pushing its own Ad Identifier technology to app developers.
Unfortunately, Apple has created something of a mess regarding tracking where all methods are still in use on many apps. So, at times, you’re still being tracked, like it or don’t.
And I don’t like it.
Apple has a huge opportunity to create a giant gulf between Google and Android devices that track all you do, and iPhone and iPads where user tracking is minimal, controllable, and with an option to turn off at the iOS level.
Yes, I know advertisers want to track what I do online, what I buy online, what my interests are while online, but the more that happens the less I like it. Apple needs to step up and give iOS device users full control over all third party tracking capability.