The average Mac user who just wants the Mac to work better than Windows. And the Mac user who lives, breathes, eats and sleeps design and graphics. Most of the latter use Photoshop or Illustrator, but some are learning to get by with less, and pay less.
The Gem Of Sketch
There is absolutely zero wrong with Adobe Photoshop that an unexpected and healthy inheritance, and a few years in new media design course won’t overcome.
Photoshop is expensive and complicated, but it’s the industry standard for design tools.
If that’s the case, then why are there so many Photoshop-wannabe competitors? Each has similar design tools, are less complicated to use, have a kinder, gentler learning curve, and cost way less.
Sketch is one of a dozen or so Mac apps which purport to take up the slack of design needs for designers without money burning a hole in their pocket.
At first glance, Sketch will look just like other Mac graphic apps but without the complications or plethora of floating tool palettes to clutter the screen.
For less than 1/10th the cost of Photoshop, familiarity abounds.
Although the Sketch toolset is familiar, tools and file management are integrated into the same design window.
Sketch looks great on MacBook models with Retina display, and it’s loaded with functionality similar to Photoshop.
Similar? It’s easy to dismiss any non-Photoshop graphic app as an amateur’s tool, as lacking in the standard expectations of graphic design functionality.
Sketch isn’t Photoshop, so don’t expect it to have all the same bells and whistles Adobe has tacked on for two decades.
What Sketch has are basic tools; shadows, fills, gradients, blends, blurs, noise, and color tools.
Built in are both vector and pixel tools, extensive font options, design grids for web, and good old fashioned WYSIWYG image rendering.
Shapes are easily grouped into a complex design and everything is non-destructive (you gotta love undo). Sketch is more vector-based than Photoshop, though far less so than Illustrator. If you’re new to design, this is an affordable app to learn the basics before investing a second mortgage into a life of subservience to Adobe.