Maybe that’s akin to the difference between actual sales and projected shipments that analysts use all the time to describe the competitive landscape. If there are nearly a billion Android OS device users on the planet, the one question that really, truly, deeply needs to be asked and answered is, ‘Where are they?‘
The Invisible Numbers Game
Something is not right. Clearly, there are many hundreds of millions more Android mobile devices sold than Apple sells iPhones and iPads.
Clearly? Yeah, no one is arguing that Android outsells iOS. That’s not an issue. What’s not being reported much is how those devices are being used, and, in some cases, are they being used at all.
Survey after survey, and research data agree on one thing. Apple’s iPhone and iPad demolish Android devices when it comes to usage.
It’s not just an equivalency, either. It’s total usage. Yes, on a per device basis, iOS users browse the web more, use more applications, buy more applications, and simply use the devices more than Android users use their devices.
Vital Visual Research
A little research shows that this number counting also works in totality. Add up the total web usage of iOS devices and it easily eclipses that of Android OS devices, despite the latter having many times more devices in use.
What’s going on?
Do a little of your own not-quite-scientific research. Look around. Do you see plenty of iPhones? Sure. And more than a few Samsung Galaxy models, and an occasional BlackBerry holdout, and even some new Nokia smartphones running Windows Phone.
What about tablets? Supposedly, iPad is now the minority tablet on planet earth, having already been eclipsed by tens of millions of tablets running various and sundry versions of Android OS.
Where the hell are they?
It’s The Numbers
Other than a few Kindles here and there, and the unused and usually not working Galaxy tablets at Best Buy, where are all those tablets? There’s no data that shows they’re being used for much other than to collect dust and fill a space in a closet or drawer.
The great untold truth about marketshare is that we humans know there are far more grains of sand on the planet than rocks. Yet it’s with rocks that we do stuff.
That’s the case with iPhones and iPads. Despite claims to the contrary by competitors, both iPhones and iPads get used disproportionately to their numbers and those numbers don’t lie.