A few of our readers took issue with my Open Letter to Google’s CEO Larry Page which encouraged him to re-adopt Google’s original motto, ‘Don’t Be Evil.’
Google could also be encouraged to be a more consistent internet citizen and pay closer attention to how the search giant impacts the web as it tries to mold websites to do Google’s bidding.
I’ll Bet You Didn’t Know…
I’ve been a member of Google’s Webmaster Tools site for a number of years. In a very general way, Google wants sites to create original, compelling content that benefits readers.
Unfortunately, how Google applies their dominant rules is often rather inconsistent, even with Google’s other rules.
Here’s a good example where Google’s right hand doesn’t always know where and what the left hand is doing.
Take Google Page Speed. Please. In an attempt to speed up the web, Google applies an analysis to webpages and sites to give web developers better insight into how to make pages load faster for users.
When I enter mac360.com into Page Speed, Mac360 typically receives a score in the mid-90s (out of 100), which is pretty good considering we’re a small site and don’t have the technical resources that larger sites can apply in hardware and software tweaks.
Interestingly, Mac360 is dinged by Google on points and suggest we Improve Server Response Time. The examples given are Google’s AdSense ads.
In other words, it’s Google which is slowing the site down in Google’s own test of the site’s speed.
Another category where Google suggests improvements are Minimize Redirects. These are typically ad issues, and sure enough, the top offender is… Google’s ads.
Another category where points are deducted from the site’s performance is Put CSS In The Document Head. That’s where the site’s CSS file resides, of course, so what is Google talking about?
Yes, it’s those very same Google ads which carry inline CSS that Google Page Speed says shouldn’t be there that cause more points to be deducted.
In other words, while analyzing Mac360 for performance issues, most of the issues Google Page Speed analysis finds are with Google’s own products, services, and code.
Every now and then Google will also list our graphic images as an area to Improve Server Response Time. We store images on Amazons S3 servers, a competitor to Google’s similar cloud services. The only problem with listing Amazon’s servers as being slow and impacting server response time is that invariably Amazon’s servers are faster than Google’s servers.
Google penalizes a competitor for performing better than Google’s own servers.
Why is that? I have a theory. Google isn’t populated with humans. Google has become what humans feared with Skynet. Everything at Google is run by computers. Have you ever talked with a human from Google who could actually do something, or impact an issue? Of course not. Google’s executive prefer rah rah conferences, and press releases, and automated response systems instead of human contact. And, they want world domination.
How does that differ from Skynet?