Along came co-founder Steve Jobs, the iPod, iTunes, iPhone, iPad, and app stores, and Apple became the most prosperous technology company on the planet. Here’s the story of how Apple is winning the hearts of minds of today’s business leaders and tomorrow’s business leaders.
Schools Beget Business
Few would argue against the obvious– mobile computing is here to stay, traditional personal computing is undergoing a dramatic change.
As the Mac was trumped by Microsoft’s Windows enormous monopoly market share, Apple’s iOS seems poised to be overshadowed by Google’s ubiquitous Android OS in mobile devices.
In two areas which help to shape the future, Android is being crushed by Apple. Schools and businesses.
Apple’s Mac has long been loved by the education community for ease-of-use and durability, while businesses largely remained the domain of Windows devices.
Apple’s approach to computing has changed that situation. While Windows PCs suffered through a decade of malware growth, the Mac was largely untouched and gained favor among both institutions. Today, the Mac is revered in business and education as a durable, safe, productive platform.
Among mobile devices, Apple’s approach has been to create durable usable products in a walled garden environment where third party applications are vetted and cultivated before being made available to customers.
That tight control means virtually no malware on Apple devices. Compare that to Android devices, which account for 92-percent of all mobile malware. Educators already know the problems of malware, thanks to Microsoft’s Windows, so they view the iPad as a device of relief and safety.
Businesses also know the problems associated with malware– what it costs in money, time, and productivity– and have adapted the iPhone more than any other platform. Even better, Apple’s walled garden approach has been extended to the enterprise which allows businesses to safely install their own applications on employee iPhones and iPads.
Schools and businesses simply cannot trust Android devices. Apple’s one-two punch that has crippled Android’s ability to be adopted in two critical segments, education and business.
If Android devices cannot be trusted, what of Google’s applications? They’re popular, yes, but they also cull and cultivate personal and private information from Android device users (and, to some extent, Apple’s iOS devices).
How long will it take for schools and businesses to ban Google applications from their premises?
Take a look at what Apple is building into iOS 7 specifically for the enterprise, but which has application in the education environment.
- Managed open in – Control over which apps and accounts open documents and attachments
- Per app VPN – App can be configured to connect to virtual private networks when opened
- App Store license management – An option to assign apps to users while owning licenses
- Data protection – Controls to create strong and unique encryption keys to protect data
There’s much more going on in iOS that makes it more attractive to educators and businesses, but you get the idea. Apple’s walled garden approach is crushing Android in schools and business.