There’s still time for Apple to address a serious problem with iOS 7 before it ships later this year. Otherwise, the company’s latest iPhone and iPad OS may go down in history as the OS for the feminine gender.
Wither Art Thou, Testosterone?
The more I look at screenshots and video clips of iOS 7 on an iPhone the more I think that Apple might be on the verge of making the biggest mistake of the century.
Instead of gender neutral color schemes and icon designs, Apple has decided that California’s eclectic design style is the new center of the universe.
Products designed to be used by men and women alike need to have some kind of balance between testosterone and estrogen style and design.
iOS 7 seems utterly devoid of testosterone, and instead has bubble gum influenced neon and pastel all over. Borders and shadows in iOS 6 seem to balance out the battle between estrogen and testosterone and produced an interface neither male or female, but acceptable to hundreds of millions of men and women.
iOS 7 sure looks much more feminine to me. What’s it look like to you?
This isn’t a gender neutral design, folks. It’s almost devoid of masculinity, which means its feminine; thin on testosterone, high on estrogen. I asked a few guys in the office what they thought of iOS 7. The universal response? ‘Looks a little girly to me.’
What’s going on?
Maybe iOS 7’s clearly feminine look will go over great in California, but the rest of the world doesn’t want to carry around a Fisher Price-inspired device reminiscent of Seventeen magazine.
iOS 7 isn’t due for months, so there’s plenty of time for Jonny Ive’s design team to harden up some of the softness, so to speak. Otherwise, iOS 7 will be unleashed to the masses, a mostly estrogen-laden attempt to be different for the sake of different.