As it turns out, Microsoft has a problem with building products people want to buy, and a problem sticking to basic facts, preferring instead to mislead the masses. It doesn’t work. Here’s why.
Digging For Apps
It’s old news that Microsoft is having trouble selling their Surface tablet with Windows RT against Apple’s hot selling and market leader, the iPad.
One recent television commercial spills the beans about Microsoft’s tendency to mislead, and in this case it compares the Surface screen to the iPad screen.
How so, Kate? Microsoft claims the Surface screen is 10.6-inches, diagonal, while the iPad is a mere 9.7-inches, diagonal (comparing an ASUS vs. iPad).
The Surface has more screen, right? Wrong. It has far fewer pixels than the iPad. It’s also heavier and battery life is 20-percent less.
Simply put, Microsoft took liberties with the truth, and obscured facts not in favor of the Surface.
Wait. There’s more.
Television viewers have been inundated with commercials for a new HTC smartphone running Windows Phone. These are all about Android and iPhone users having to dig incessantly to find the apps they want. The Windows Phone comparison says all the apps you want as well as notification updates are right on the home screen.
Well, yes. And no. While I’m a fan of Microsoft’s customizable live tiles, the actual effort to get to basic information and important and frequently used apps tends to favor the iPhone.
How so, Kate?
My iPhone’s home screen has four basic apps in the bottom row, and 20 additional apps, for a total of 24 apps on the home screen alone, all accessible with a touch. One flick and 20 additional apps are available to open. How does that compare to a Windows Phone with live tiles? Take a look.
Count the number of apps on the Windows Phone live tile screen. While customizable, no matter how you do the math, you have access to more apps with a single touch– no digging– on the iPhone’s home screen.
In other words, it’s easier and faster to open frequently used apps on the iPhone than Windows Phone. Still, I like some of the customizable live tile options, but much of that seeming advantage is negated in iOS 7 where notifications are more visible, and don’t reduce battery life as much as a Windows Phone.
The reason Microsoft’s Windows Phone has yet to gain much traction in the market is simple. Windows Phone isn’t much of an improvement. Different? Yes. Better? No, not really. What’s the compelling reason for an iPhone user to switch?
Dig this. Smartphone users now know that Microsoft plays fast and loose with facts, too.